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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - ELECTRONIC MEDIA

contents is illustrated in Microsoft s Infinity Park CD-ROM by rides and entertainments populated ...

Goldfish offers shopping guides

, home entertainment and motor bikes. ...

CAMPAIGNS: Lexis gives G&T a fresh sparkle - Integrated Marketing

attracted us to the event. It was an offbeat story with very strong entertainment value . We ...

McVitie’s tests loyalty scheme

and entertainment brands, in a similar way to the breadth of gifts that are offered by Safeway s ABC loyalty card ...

Focus: Handling and Distribution - Achieving effective postal strikes

Where do you draw the line between mail-outs that are attention-grabbing and those that are downright bizarre? Danny Rogers looks at what s turning up in postal trays around the nation. An increasing number of bizarre, imaginative, edible, entertaining, and occasionally live, products are now ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.