19 Dec 1997
| by ALASDAIR REID
Network: 50:50 joint venture with Saban Entertainment.
Previously supplied children s programming ...
12 Dec 1997
| by JAMES TARIN, MARCUS VINTON, RICHARD LON
is a superb example of
entertaining interactive media, even if it does benefit from a captive ...
05 Dec 1997
| by ALASDAIR REID
,000 sponsorship deal with
Yellow Pages, to support Entertainment News Direct. News Direct 97.3 s
format includes an entertainment slot at 30 minute intervals throughout
the day and night. The scripts have been ...
05 Dec 1997
| by ALI QASSIM
things had to stand out - chicness
and entertainment, Robertson adds .
The upshot ...
ago. The main
aim is to raise interest in an entertaining way. This was not like a
conventional ...
05 Dec 1997
’t indifferent to
Channel 5.’
Hytner’s a strong public speaker and not averse to entertaining the
troops ...
28 Nov 1997
| by ANNA GRIFFITHS
of motoring, sport and entertainment.
Seamus Geoghegan, publishing director of the home interest group ...
28 Nov 1997
| by RICHARD COOK
Publishing will launch a monthly customer magazine in February
for the entertainment chain, Blockbuster ...
21 Nov 1997
| by RICHARD COOK
as running features on entertainment, activities, technology and
wildlife.
Rupert Mellor, the editor ...
21 Nov 1997
| by MEG CARTER
or entertained? .
MINDSET MATTERS
Are your consumers in a telic or a paratelic state of mind ...
effects were identified:
involvement, enjoyment and entertainment.
The findings showed ...
the ads
- enjoyment and entertainment had no impact on ad recall
- enjoyment ...
14 Nov 1997
| by ALASDAIR REID
at Flextech. For details, call 0171-413 4116.
United Broadcasting and Entertainment has appointed John ...