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INTERNATIONAL: MEDIA GIANTS (SPONSORED BY MOTHER TONGUE WRITERS)

Network: 50:50 joint venture with Saban Entertainment. Previously supplied children s programming ...

CAMPAIGN INTERACTIVE: THE INTERACTIVE QUESTIONNAIRE IN ASSOCIATION WITH ELECTRONIC TELEGRAPH. From a digital goldfish to virtual kiosks, new-media professionals pick 1997’s winning interactive efforts

is a superb example of entertaining interactive media, even if it does benefit from a captive ...

FOR THE RECORD

,000 sponsorship deal with Yellow Pages, to support Entertainment News Direct. News Direct 97.3 s format includes an entertainment slot at 30 minute intervals throughout the day and night. The scripts have been ...

CAMPAIGN DIRECT: MARKETING CHALLENGE - How APL promoted the Mini as a vehicle for self-expression. To many, the Mini is cute, quirky - and very 60s. APL helped to bring this image up to date, Ali Qassim says

things had to stand out - chicness and entertainment, Robertson adds . The upshot ... ago. The main aim is to raise interest in an entertaining way. This was not like a conventional ...

Newsmaker/Jim Hytner: Why Channel 5’s boss wants to take more control.

’t indifferent to Channel 5.’ Hytner’s a strong public speaker and not averse to entertaining the troops ...

BBC Worldwide restructures in bid to triple global assets

of motoring, sport and entertainment. Seamus Geoghegan, publishing director of the home interest group ...

FOR THE RECORD

Publishing will launch a monthly customer magazine in February for the entertainment chain, Blockbuster ...

FOR THE RECORD

as running features on entertainment, activities, technology and wildlife. Rupert Mellor, the editor ...

THE MOOD IS THE MEDIUM: Ads are likely to be most effective when consumers actively seek stimulation and are able to respond, research says. Should shops take on board the issues of consumer receptiveness? Meg Carter reports

or entertained? . MINDSET MATTERS Are your consumers in a telic or a paratelic state of mind ... effects were identified: involvement, enjoyment and entertainment. The findings showed ... the ads - enjoyment and entertainment had no impact on ad recall - enjoyment ...

FOR THE RECORD

at Flextech. For details, call 0171-413 4116. United Broadcasting and Entertainment has appointed John ...

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