to remove filtersTHE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - ELECTRONIC MEDIA
18 Dec 1997
contents is illustrated in Microsoft s Infinity Park CD-ROM by rides and entertainments populated ...
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Butlin’s triples spend in bid for modern image
18 Dec 1997 | by AMANDA RICHARDS
. The entertainment has also been improved, with fun restaurants opened and new acts hired. ...
ANALYSIS: Will Toyota overdo New Year? - Toyota has opted to bombard the public over the New Year as part of an pounds 18m sponsorship on ITV. Danny Rogers wonders if this ploy will irritate or inspire viewers
18 Dec 1997 | by MATTHEW HOOPER
is not as imaginative, engaging and entertaining as we intend it to be, says Gorman, But we will be rotating ...
Camelot moves into cyberspace with games deal
11 Dec 1997 | by LISA CAMPBELL
Camelot is expanding its interests into online entertainment in a venture with IT company ICL...Camelot is expanding its interests into online entertainment in a venture with IT company ICL to create Europe s largest multi-player video games service. ICL will launch GamesZone early next ... will provide entertainment, ranging from online adventure and strategy games through to trivia quizzes, chat ...
Midland ’97 hit by low turnout
11 Dec 1997 | by AMANDA RICHARDS
are turning up for the mix of pop and classical concerts and comedy acts in the evenings, the Entertainment ...
MARKETING MIX: HOBBY HORSE - Content matters more than media facts and figures
11 Dec 1997 | by STEPHEN CARTER
-selling newspapers, and so on. However, if media is really no more than a channel for communications, entertainment ... , an emergent commercial radio station or a major entertainment company, they will all say the same thing ...
MARKETING MIX: SOAP BOX - Differing media species are still evolving breeds
11 Dec 1997 | by ED BASSETT
strong opinions. To them the whole caboose is pure entertainment. But how did the big ... campaigns that are inappropriate. Advertising should be engaging or entertaining and allow ...
SPONSORSHIP: Different shades of pink - Marketers are still finding their feet with the pink pound, and many are failing to fully recognise the differentiation that exists within the gay market. Louella Miles reports
11 Dec 1997 | by LOUELLA MILES
Pound in specific areas such as travel, entertainment and alcohol consumption. However ... of view, entertained people. Research programmes He is not convinced that more research ...
POINT OF PURCHASE: The point of high returns - Where is the best place to catch a consumer swamped by ad messages and by too much choice? David Sumner-Smith gives the low-down on point of purchase
11 Dec 1997 | by DAVID SUMNER-SMITH
. These range from interactive Kiddies Kiosks to entertain children while their parents are shopping to 176 ...
CAREERS: Comment - Marketers and PRs could learn a lot together
04 Dec 1997 | by ALAN WELSMAN
Welsman is director of marketing for Sony Computer Entertainment. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
