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ADVERTISING & PROMOTION: Screen break

MGM Home Entertainment has secured Moviewatch and Big Breakfast presenter Johnnie Vaughan to star...MGM Home Entertainment has secured Moviewatch and Big Breakfast presenter Johnnie Vaughan to star in a new cinema ad breaking this month. The pounds 300,000 campaign, through the Creative Partnership, will be screened before Face Off and Tomorrow Never Dies. ...

Furlong heads for West Coast

and entertainment. However, his defection is likely to come as a blow to the cross-Channel service, coming ...

HOBBY HORSE: Eyre has to win his 100-day war for the Network

competitors who, in the main, function as alternatives to ITV s mass entertainment output and BBC1. Why ...

Banks Hoggins’ Virgin work introduces games addict

Banks Hoggins O Shea reveals its first television work for Virgin Interactive Entertainment later...Banks Hoggins O Shea reveals its first television work for Virgin Interactive Entertainment later this month. The commercial is a home video-style portrayal of a fanatical games addict. The man, sitting in a darkened room, announces to his camcorder that he is making a film as a record so ...

Campaign Report on Television: It sounds great but will Web TV ever take off? - Will the TV, with its vast household penetration, surpass the PC as the medium for the Internet?

The PC was set to be the technology of the future and the centre of the home entertainment world...The PC was set to be the technology of the future and the centre of the home entertainment world, according to the hype. The PC was to converge with TV, the Web, e-mail and computer games. However, this vision has failed to live up to expectations. The home PC is likely to remain the preserve ...

C5 to move nightly news to 7pm slot to boost peak viewing

. This will free Channel 5 s 8.30pm slot for entertainment programming, which is likely to draw in larger ... entertainment, factual and feature shows in the 8.30pm slot. This will maximise our audience flow right ...

HOTLINE

of the entertainment industry, an increasingly important facet of communication . The Advertising Agency ...

Campaign Report on Television: Survival in a multi-channel world - A killer instinct is essential to fend off the competition in the TV jungle. This means big budgets and the best shows, says David Cuff

. It is a different story for entertainment channels. In the early days of UK multi-channel entertainment, and with TV nostalgia still in its infancy, UK Gold was the sole provider of second ...

Campaign Report on Television: New boss new ITV - can Richard Eyre really change the Network Centre?/The industry will soon discover if Richard Eyre can stamp his authority on ITV and tackle the problems he has inherited

Screen Entertainment, argues. Thompson had a difficult time negotiating with the Network Centre ... high-rating light entertainment shows - that made the network s reputation. The falling audiences ...

THE CREAM OF 1997: Out with the old, clapped-out pop tunes and in with the new wit and style. As the IPA exhibits 20 top creative directors’ favourite ads of the year, Tony Brignull discovers that simplicity is the key. But a little more controver

: Victoria Fallon Guinness Statistics I find this seriously entertaining. It can stand repeat ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.