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FOCUS: HOME COUNTIES - Catching pitches from a home base/Agencies in the Home Counties can offer the advantages of a close proximity to London, but without the costly overheads

of Communications and devising and supporting the Saturday Morning Kids Club for client Entertainment Online ...

THE CREAM OF 1997: Out with the old, clapped-out pop tunes and in with the new wit and style. As the IPA exhibits 20 top creative directors’ favourite ads of the year, Tony Brignull discovers that simplicity is the key. But a little more controver

: Victoria Fallon Guinness Statistics I find this seriously entertaining. It can stand repeat ...

TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

and light entertainment with a wide audience base and strong ratings. Emmerdale fitted the bill ...

REVIEW: Marketing and advertising news in the week’s press ..

s sports marketing and sports entertainment divisions. - Marketing Week...Nike has poached Ian Todd, the joint number two at the sports marketing agency, the International Management Group. Todd, IMG s director of operations for Europe, Africa and the Middle East, will head Nike s sports marketing and sports entertainment divisions. - Marketing Week Bupa has ...

Dana UK

Fragrance house Dana UK has appointed youth and entertainment agency Talk Loud PR for the launch...Fragrance house Dana UK has appointed youth and entertainment agency Talk Loud PR for the launch of its first UK perfume, Fetish. The fragrance will be targeted at teenage girls and has a total marketing budget of pounds 1.7 million. Fetish is the first product launched in the UK by Dana ...

TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

, targeting light entertainment, drama and films. The break was seen as an opportunity to step up its ...

Preoccupation with popularity leaves the Government all at sea

, attending floating bazaars where an enormous amount of potential business, lecturing and entertaining have...Twice this summer I have spent two days and three nights anchored off the Channel Islands, attending floating bazaars where an enormous amount of potential business, lecturing and entertaining have been done. I refer, of course, to the Catering and Marketing Forums, the latter of which ...

MEDIA: FOR THE RECORD

, and then submit reports. Future Publishing s Entertainment division has appointed James Pembroke ...

LIVE ISSUE/ADS AS SHORT FILMS: Agencies bridge the gap between films and ads - Emma Hall on how Lowes and St Luke’s aim to reach audiences with short films

for creativity is so high, and it is important to entertain the audience. And making a five-minute film ...

CAMPAIGNS: Lexis gives G&T a fresh sparkle - Integrated Marketing

attracted us to the event. It was an offbeat story with very strong entertainment value . We ...

 

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