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FOCUS: HOME COUNTIES - Catching pitches from a home base/Agencies in the Home Counties can offer the advantages of a close proximity to London, but without the costly overheads

of Communications and devising and supporting the Saturday Morning Kids Club for client Entertainment Online ...

Midland ’97 hit by low turnout

are turning up for the mix of pop and classical concerts and comedy acts in the evenings, the Entertainment ...

ANALYSIS: Crunch time for Midland? - This week sees Midland’s pounds 1m gamble on face-to-face marketing become a reality at the Battersea Power Station. But is it the right route for a bank? Bhavna Mistry reports

that is modern culture - a new form of entertainment designed to bring the Midland brand to life ... find it takes more than an entertainment event to change its image. As one of the old guard ... of back-to-back entertainment and involving around 170,000 people in our brand, she says ...

Goldfish offers shopping guides

, home entertainment and motor bikes. ...

CUSTOMER MAGAZINES: No more the poor relations - As customer magazines get bigger and better, they are attracting higher calibre journalists. Andy Fry surveys some of the talent making the leap into contract publishing

is important for the credibility of the magazine. We ve got to tell stories in an entertaining way, which ...

FOCUS: INFORMATION SERVICES - Wired for sounding out the industry - As the market for providing electronic information expands, providers are having to tailor their products to avoid information fatigues

and entertainment. BT worked closely with brand leaders, such as British Airways, the Guardian, Halifax ... , with the majority using the service to access entertainment and leisure information. This September Cellnet ... , entertainment and careers. Information providers currently include the Press Association, ICV, Reuters ...

ANALYSIS: Is this One too far for Virgin? - Richard Branson’s latest foray into financial services could backfire on Virgin’s cuddly image if consumers start falling into debt, writes Patrick Barrett

. The Virgin brand has been built in softer business areas, often concerned with entertainment and leisure ...

Media Profile: From banking to media markets - John Gapper, media editor, Financial Times

, information technology, entertainment and media used to be distinct but they are gradually drawing closer ... yet to be appointed media correspondent; Alice Rawsthorn covering entertainment, film and music ...

STOP PRESS

Geoff Glendenning, head of marketing for Sony Computer Entertainment and its computer games...Geoff Glendenning, head of marketing for Sony Computer Entertainment and its computer games console PlayStation, is leaving. He has not yet been replaced but the company said marketing plans for the rest of the year would not be affected. He has been a member of the marketing team since the launch ...

HOTLINE

entertainments supplement, the Guide, from 28 June. The two-page coverage will be sponsored by Microsoft ...

 

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