03 Oct 1997
| by MAIRI CLARK
s sports marketing and sports entertainment divisions. - Marketing
Week...Nike has poached Ian Todd, the joint number two at the sports
marketing agency, the International Management Group. Todd, IMG s
director of operations for Europe, Africa and the Middle East, will head
Nike s sports marketing and sports entertainment divisions. - Marketing
Week
Bupa has ...
03 Oct 1997
| by STEVE HENRY, joint creative director of
Entertainment Europe
Project: Sony Playstation
Client: David Patton, European marketing manager
Brief: Take the powerful experience of Playstation
into the entertainment
mass market
Agency: TBWA ...
26 Sep 1997
| by DAMIAN LANIGAN
.
Country: US
Agency: Saatchi Saatchi, San Francisco
Client: Red Orb Entertainment
Copywriter: Tom ...
19 Sep 1997
| by NICOLE DICKENSON
MTV
The music and youth entertainment channel s fashion clothing range seems
to be what MTV viewers want, what they really, really want. Focus group
research across Europe into the sort of brand extension MTV viewers
would be amenable to identified fashion as well as music
(unsurprisingly ...
19 Sep 1997
| by RICHARD COOK
, this pioneering local news
and entertainment channel was blanked by a jaded and uninterested
viewership ...
12 Sep 1997
| by EMMA HALL
for
creativity is so high, and it is important to entertain the audience.
And making a five-minute film ...
05 Sep 1997
| by CLAIRE BEALE
into Coronation Street while at Granada. - General release
Sony Computer Entertainment has appointed its ...
08 Aug 1997
in what, 30 minutes?
It all strikes me as incredibly sad. These people, stars who entertained
us ...
13 Jun 1997
| by MAIRI CLARK
entertainments
supplement, the Guide, from 28 June. The two-page coverage will be
sponsored by Microsoft ...
30 Jan 1997
| by JANE BAINBRIDGE
MTV Europe, the music and youth entertainment channel, is teaming
up with Top Shop and Top Man...MTV Europe, the music and youth entertainment channel, is teaming
up with Top Shop and Top Man to launch licensed clothing reflecting its
on-air look.
The move is the culmination of early test-runs of MTV licensed fashion
in independent retailers last year. The new range, developed especially ...