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STOP PRESS

managing director of UB s snack subsidiary KP Foods earlier this year. Sony Music Entertainment ...

Marketing Technique: Sales Promotion - In practice/Giving the brand a bit of oompah/In crowded markets, brands need a clear identity Holsten Export has achieved this with its own travelling Bier Fest, which returned to London last week, complete with lede

of the product. Staging the Bier Fest, including the entertainment, is, of course, expensive, although ...

FOR THE RECORD

as running features on entertainment, activities, technology and wildlife. Rupert Mellor, the editor ...

MARKETING MIX: A word to the wise ..

director for Turner Entertainment Networks International. The company is, he points out, the world...After nine fizzy years as the marketing mind behind Britvic s now-famous Tango campaigns - orange, lemon, apple and blackcurrant - David Atter has given up the bubbles to became the UK marketing director for Turner Entertainment Networks International. The company is, he points out, the world ...

TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

and light entertainment with a wide audience base and strong ratings. Emmerdale fitted the bill ...

INTERNATIONAL ISSUES: Sizzling sauces blur US spirits ad ban definition - Jack Daniel’s now appears on TV in a link-up with TGI Friday’s. By Karen Benezra

and entertainment programming as well as in the arenas themselves. The ban was also breached when local ...

GLOBAL BRIEF: Speaking in mother tongues - Richard Cook reports on a company that is adapting ads for ethnic minorities

, the research shows, never miss a little mid-afternoon light entertainment. Oh, and it does so in the language...Tango has been enjoying considerable success with a series of what are effectively business-to-business commercials speaking to a tiny part of the population. The ads communicate with a nation of shopkeepers who, the research shows, never miss a little mid-afternoon light entertainment. Oh, and it does so in the language ...

TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

, targeting light entertainment, drama and films. The break was seen as an opportunity to step up its ...

CAMPAIGN CRAFT: THE CREATIVE ISSUE - Is being bad a good thing for improving the impact of ads? As Dave Trott rails against crappy ads, many defend them, Emma Hall finds out

behind the curtains. It is about entertaining people and making them smile, says Robert ...

AGENDA: Clearer picture of ITV inflation - McVitie’s call for fellow advertisers to boycott selected ITV sales houses in protest over media inflation won support at the recent Marketing Forum. But Martin Bowley, managing director of Carlton Televi

, IT and entertainment services, spending heavily on TV. In the UK, the IT and telecoms sectors alone have increased ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.