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FOR THE RECORD

as running features on entertainment, activities, technology and wildlife. Rupert Mellor, the editor ...

CUSTOMER MAGAZINES: No more the poor relations - As customer magazines get bigger and better, they are attracting higher calibre journalists. Andy Fry surveys some of the talent making the leap into contract publishing

is important for the credibility of the magazine. We ve got to tell stories in an entertaining way, which ...

INTERNATIONAL ISSUES: Sizzling sauces blur US spirits ad ban definition - Jack Daniel’s now appears on TV in a link-up with TGI Friday’s. By Karen Benezra

and entertainment programming as well as in the arenas themselves. The ban was also breached when local ...

Phone store takes first breath

-line communications and entertainment products. Martin Dawes has drawn on its expertise in retail and service ...

CAMPAIGN OF THE WEEK: SOMERFIELD

It was never a campaign loved by the industry, but Somerfield s two-year flirtation with Birds of a Feather s Lesley Joseph raised awareness and established the Pricecheck at Somerfield. While Dorian entertained the public with double entendres, Somerfield began transforming its 650 ...

REVIEW: Marketing and advertising news in the week’s press ..

s sports marketing and sports entertainment divisions. - Marketing Week...Nike has poached Ian Todd, the joint number two at the sports marketing agency, the International Management Group. Todd, IMG s director of operations for Europe, Africa and the Middle East, will head Nike s sports marketing and sports entertainment divisions. - Marketing Week Bupa has ...

TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

, targeting light entertainment, drama and films. The break was seen as an opportunity to step up its ...

Marketing Mix: Hobby Horse - Merger phobia does no favours for consumers

to prove, I suppose, just how bereft of entertainment we are at Hewitt Towers....What a shame that the story of the week fizzled out before it got started. There was some excitement over the breakfast table when I read that Safeway and Asda were planning a merger. This goes to prove, I suppose, just how bereft of entertainment we are at Hewitt Towers. It is an intriguing ...

FASHION REPORT: New members of the fashion club - TV stations, premium beers and even road-digger brands are jumping on the fashion merchandising bandwagon, Nicole Dickenson reports

MTV The music and youth entertainment channel s fashion clothing range seems to be what MTV viewers want, what they really, really want. Focus group research across Europe into the sort of brand extension MTV viewers would be amenable to identified fashion as well as music (unsurprisingly ...

BST-BDDP examines nature of books for Waterstone’s push

, distract and entertain. The campaign is designed to talk to Waterstone s existing customers, while ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.