to remove filtersGoldfish offers shopping guides
20 Nov 1997 | by MIKE HEWITT
, home entertainment and motor bikes. ...
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STOP PRESS
04 Dec 1997 | by LISA CAMPBELL
managing director of UB s snack subsidiary KP Foods earlier this year. Sony Music Entertainment ...
Relationship Marketing & Marketin 97: Preview - Marketing 97 round-up/Relationship marketing comes under the spotlight at Marketing 97. The exhibition and conference, staged by Haymarket Publishing and Miller Freeman, is at Olympia from November 25
20 Nov 1997 | by ROBIN COBB
. Sport and entertainment personalities can be signed up through the Celebrity Group. Design agency ... . International research in technology and home entertainment sectors is undertaken by Resource (Marketing ...
FOR THE RECORD
10 Oct 1997 | by ALASDAIR REID
, is joining forces with the Planet Hollywood company to develop an entertainment and live-music venue ...
REVIEW: Marketing and advertising news in the week’s press ..
03 Oct 1997 | by MAIRI CLARK
s sports marketing and sports entertainment divisions. - Marketing Week...Nike has poached Ian Todd, the joint number two at the sports marketing agency, the International Management Group. Todd, IMG s director of operations for Europe, Africa and the Middle East, will head Nike s sports marketing and sports entertainment divisions. - Marketing Week Bupa has ...
Sony teams up for Spice game
02 Oct 1997 | by DANNY ROGERS
Sony Computer Entertainment, the manufacturer of PlayStation, has signed a deal with youth band...Sony Computer Entertainment, the manufacturer of PlayStation, has signed a deal with youth band of the 90s, The Spice Girls, as its passport to the mass market. Details of the link-up between ... have so far made little headway. Sony Computer Entertainment this week struck a deal ...
Sony’s pounds 30m to win mass sales
18 Sep 1997 | by JANE BAINBRIDGE
of the niche gaming market and into the mass entertainment arena....Sony is launching its biggest ever ad campaign to push its PlayStation games console out of the niche gaming market and into the mass entertainment arena. The pounds 30m pan-European campaign ... all forms of entertainment, including watching television and going out to the cinema ...
Games veteran takes Sony job
04 Sep 1997 | by JANE BAINBRIDGE
Sony Computer Entertainment has handed its top marketing job to its head of communications, Alan...Sony Computer Entertainment has handed its top marketing job to its head of communications, Alan ... for the winter ad campaign, which will see Sony pushing PlayStation hard as a mass-market entertainment product ... of communications in January 1995, when the company changed its name to Sony Computer Entertainment. Sony ...
Sony job search stays in house
21 Aug 1997 | by DANNY ROGERS
Sony Computer Entertainment is believed to be looking internally for a new head of marketing...Sony Computer Entertainment is believed to be looking internally for a new head of marketing for its PlayStation computer games console, with an announcement expected in a couple of weeks ... as a mass-market entertainment system. It is expected that Sony will launch one of its biggest ...
Media: Net partners named
14 Aug 1997 | by ANNE-MARIE CRAWFORD
Microsoft has announced the ten media, lifestyle and entertainment companies that will help link...Microsoft has announced the ten media, lifestyle and entertainment companies that will help link the desktop PC with the Internet via its Internet Explorer browser. Users will be able to access services provided by the BBC, BSkyB, Financial Times, New Scientist, Virgin Net, and Vogue. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
