to remove filtersFOR THE RECORD
21 Nov 1997 | by RICHARD COOK
as running features on entertainment, activities, technology and wildlife. Rupert Mellor, the editor ...
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Butlin’s triples spend in bid for modern image
18 Dec 1997 | by AMANDA RICHARDS
. The entertainment has also been improved, with fun restaurants opened and new acts hired. ...
CUSTOMER MAGAZINES: No more the poor relations - As customer magazines get bigger and better, they are attracting higher calibre journalists. Andy Fry surveys some of the talent making the leap into contract publishing
20 Nov 1997 | by ANDY FRY
is important for the credibility of the magazine. We ve got to tell stories in an entertaining way, which ...
Furlong heads for West Coast
13 Nov 1997 | by HARRIET MARSH
and entertainment. However, his defection is likely to come as a blow to the cross-Channel service, coming ...
MEDIA CHOICE: CNN AIRPORT NETWORK
06 Nov 1997 | by JOHN ELLERY, Managing director Poster P
to entertain you for half an hour. And there is. At the far end of the departure area is a group ... , but somehow, getting an injection of news, sport and entertainment strikes me as useful. And besides ...
Rival scheme takes on Air Miles
30 Oct 1997 | by PATRICK BARRETT
travel loyalty scheme with rewards in travel, leisure, entertainment and sports....Air Miles faces a challenge from two of its original founders, who are launching a rival air travel loyalty scheme with rewards in travel, leisure, entertainment and sports. After ten years working on loyalty programmes in Holland, Canada and Spain, Air Miles founders Keith Mills and Philip ...
INTERNATIONAL BUSINESS MEDIA: INFLIGHT MAGAZINES GO BUSINESS CLASS - Business travellers trapped in the air are now aggressively targeted by inflight magazines. But do they read them? By Pippa Considine
24 Oct 1997 | by PIPPA CONSIDINE
Airline Entertainment Association best inflight magazine for four years running), aims to attract a ...
Heathrow Express’s in-train service will be new ad medium
17 Oct 1997 | by JOHN TYLEE
TV service providing in-train entertainment and a new advertising medium....The new high-speed Paddington to Heathrow rail link, Heathrow Express, is to carry a revolutionary TV service providing in-train entertainment and a new advertising medium. The Customer Information System will use the latest flat-screen technology and a digitally broadcast TV service ...
CAMPAIGN REPORT: EUROPEAN MEDIA - How to become a Euro media brand/Websites, conferences, supplements - brand extensions are set to become big business. Andy Fry focuses on the approaches of seven of Europe’s key international players
26 Sep 1997 | by ANDY FRY
-edge technology companies. There are also pages on mobile computing, media, IT, digital entertainment ...
ADVERTISING & PROMOTION: Trouble in the Butlin’s camp
21 Aug 1997 | by HARRIET MARSH
spent - on a three-week post-Christmas TV push. This focused on on-site entertainment and did little ... . Entertainment on tap with someone to take care of the kids remains at the core of the brand s proposition ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
