to remove filtersTV Travel Shop in loyalty club links to brands
29 Oct 1998 | by LUCY BARRETT
and entertainment industries. Consumers who join TV Travel Club will be offered motor, building and home ...
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AGENDA: Can Jigsaw hold together? - The decision by FMCG giants to produce joint customer titles may seem overdue but, asks Laura Mazur, is it simply diluting brand strengths in a crowded market?
26 Nov 1998 | by LAURA MAZUR
sectors don t offer them. The list includes companies in finance, entertainment, IT ... and services such as computers, home-entertainment and kitchen appliances. Sent out on request ...
POINT-OF-PURCHASE: 21st Century POP - Computer-based displays and interactive programmes are transforming point-of-purchase. David Murphy reports
22 Oct 1998 | by DAVID MURPHY
then has me slavering over some stainless steel kitchen units. As entertainment and brand ...
Goldfish Guides go national
15 Oct 1998 | by STEVE BELL
: domestic appliances, cars, computers, home entertainment and finance. They aim to arm consumers ... Association s Which? magazine. The computer and home entertainment guides have proved the most popular ...
FIELD MARKETING TOP 25 1998: Door to door - Knocking on the door
15 Oct 1998 | by KEN GOFTON
entertainment and to people working at home is another opportunity. One retailer already offers to provide ...
MARKETING FOCUS: Direct action - Exclusive research shows over pounds 7bn spent on DM in 1997. But, as Ken Gofton warns, the strain of rapid growth is beginning to show
08 Oct 1998 | by KEN GOFTON
with information that is entertaining, relevant and helpful, not boring, irritating and a waste of their time ...
PlayStation opts for direct sales
24 Sep 1998 | by LISA CAMPBELL
Sony Computer Entertainment is bypassing retailers to sell PlayStation consoles direct...Sony Computer Entertainment is bypassing retailers to sell PlayStation consoles direct to customers for the first time, using a Pepsi database. The mailing is targeted at a predominantly female audience and offers consumers a free Spiceworld game, a poster and PlayStation bag with every ...
CUSTOMER MAGAZINES: Contracting out - Lexie Goddard asks why journalism’s elite are switching to customer titles
10 Sep 1998 | by LEXIE GODDARD
Airline Entertainment Association s Best Inflight Magazine award in 1994, 1995, 1996 and 1997 ...
CUSTOMER MAGAZINES: Grabbing headlines - Asda has chosen to target customers by relaunching its magazine. Emily Booth looks at its distinctive approach to building loyalty
10 Sep 1998 | by EMILY BOOTH, a reporter on Marketing Di
, entertaining copy and a blurred sales message. However, Asda s decision to door-drop the magazine ...
STOP PRESS
06 Aug 1998 | by DANNY ROGERS
Principles. Interactive entertainment firm Interplay has installed a virtual agency structure ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
