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MEDIA SPOTLIGHT ON: LONDON NEWSPAPER MARKET - Associated launch could see a renewed London press war. Maxwell was crushed but the Standard faces a new danger, Alasdair Reid says

on entertainment, advertising and listings. MTG s Metro titles, though, are grown-up newspapers, with home ...

AGENDA: Can Jigsaw hold together? - The decision by FMCG giants to produce joint customer titles may seem overdue but, asks Laura Mazur, is it simply diluting brand strengths in a crowded market?

sectors don t offer them. The list includes companies in finance, entertainment, IT ... and services such as computers, home-entertainment and kitchen appliances. Sent out on request ...

AGENDA: Big brands hit the club scene - British American Tobacco is looking at a global marketing deal with the Ministry of Sound. Harriet Marsh discovers why so many big brands are on the hunt for partners on the clubbing scene

on to the wall: You need to provide entertainment and to ensure there is some synergy between the club ... and entertain the audience. Taboo is a quite a provocative brand, aimed at a fun-loving, confident ...

MARKETING MIX: That was the week that was

-second ad on its entertainment channel from pounds 1500 to pounds 250 in an attempt to convert...15 years ago: Rupert Murdoch s Satellite TV, due for launch next January, drops the price of a 30-second ad on its entertainment channel from pounds 1500 to pounds 250 in an attempt to convert advertisers to the medium; Nabisco Brands is expected to slash its UK sales networks following its ...

TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

to the stark reality of a struggling newspaper provided entertaining - if slightly depressing - viewing ...

TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

, American Express, Buena Vista Entertainment s Flubber video, Halifax Mortgages, Vaseline Intensive Care ...

CAMPAIGN INTERNATIONAL: WHAT’S HOT IN THAILAND

Happy Birthday as Godzilla s flame is extinguished. The ad is full of subtle and entertaining side jokes. All in all, a lot more entertaining than the recent feature film. Another ad which ...

Roose tries for laughs in Kleenex Quilted ads

partner at Roose, explained: Exhaustive research has confirmed that consumers prefer entertainment over ...

PROFILE: Media grandmaster - BERNARD BALDERSTON MEDIA MANAGER PROCTER & GAMBLE

the flip side to this professional stringency is an entertaining lunch companion who is happy to sit next ...

MARKETING TELEMARKETING AWARDS 1998: Consumer Products

Computer Entertainment (UK) Agency: ICT Eurotel-London Sony PlayStation, market leader ...

 

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