to remove filtersINTERNATIONAL: MEDIA GIANTS - CBS GROUP
04 Dec 1998 | by KAREN YATES
divisions include CBS Enterprises, CBS Entertainment, CBS News and CBS Sports CABLE TELEVISION ...
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MEDIA: FOR THE RECORD
18 Dec 1998 | by ALASDAIR REID
, the networking and communications company. Time Out, the weekly listings and entertainment guide, has ...
FD to raise Pathe corporate profile
06 Nov 1998 | by SOPHIE BARKER
and entertainment group Pathe....Financial Dynamics has won a four-way pitch to raise the corporate profile of French media and entertainment group Pathe. For six-figure fees the agency, Pathe s first, will promote the group in the worldwide financial community, in particular among business journalists and analysts. Pathe s decision ...
FOCUS: INFORMATION SERVICES - Working on a need to know basis/In the world of high finance, where a wealth of information is instantly available 24 hours a day, it’s not just who you know, but what you know that can give you the edge over your com
06 Nov 1998 | by PETER ROBINSON
and entertainment events covering a 12-month period. The AMI service is managed by a team of 12 journalists ... news story for your client around it, he says. Run in association with entertainment forward ... menu of categories, covering business, news, arts and entertainment. Once they have defined a search ...
TV Travel Shop in loyalty club links to brands
29 Oct 1998 | by LUCY BARRETT
and entertainment industries. Consumers who join TV Travel Club will be offered motor, building and home ...
ADWATCH: Standard Life finds its voice - Tough competition in the pensions market has prompted Standard Life to boost awareness of its products via a talking baby. By Robert McLuhan
29 Oct 1998 | by ROBERT MCLUHAN
to find a way of talking about the product that is educational and entertaining, but without patronising ...
MARKETING MIX: That was the week that was
22 Oct 1998 | by JAMES CURTIS
-second ad on its entertainment channel from pounds 1500 to pounds 250 in an attempt to convert...15 years ago: Rupert Murdoch s Satellite TV, due for launch next January, drops the price of a 30-second ad on its entertainment channel from pounds 1500 to pounds 250 in an attempt to convert advertisers to the medium; Nabisco Brands is expected to slash its UK sales networks following its ...
Goldfish Guides go national
15 Oct 1998 | by STEVE BELL
: domestic appliances, cars, computers, home entertainment and finance. They aim to arm consumers ... Association s Which? magazine. The computer and home entertainment guides have proved the most popular ...
NTL seeks interactive TV tie-ups
08 Oct 1998 | by NIGEL CASSIDY
and the Press Association to offer consumers home shopping, banking and entertainment through its TV...Cable company NTL is poised to sign deals with Barclays Bank, Airtours, Universal Studios and the Press Association to offer consumers home shopping, banking and entertainment through its TV-based interactive service. NTL claims NTL Interactive, which launches next March, will be the first ...
TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
11 Sep 1998 | by STEFANO HATFIELD
, American Express, Buena Vista Entertainment s Flubber video, Halifax Mortgages, Vaseline Intensive Care ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
