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Talk Loud boosts Disney PC games

French video game developer Infogrames and PolyGram Filmed Entertainment. ...

STOP PRESS: Software house Rebellion hires Bastion

UK entertainment software company Rebellion has handed its first PR account to specialist agency...UK entertainment software company Rebellion has handed its first PR account to specialist agency Bastion. Bastion will mainly promote the company in the specialist, trade and lifestyle press next year. Rebellion is due to launch two computer games, Aliens vs Predator and Rainbow 6, in 1999. ...

STOP PRESS: GT Interactive appoints Jay PR

Entertainment range of children s computer games....Jay PR has been appointed by software firm GT Interactive Software to promote its Humongous Entertainment range of children s computer games. The agency will focus on gaining press coverage of the games in the national newspapers and specialist children s, parenting and women s titles. ...

STOP PRESS: Wright and Larkspur win Ubi Soft work

French software company Ubi Soft Entertainment has appointed the Wright Partnership and Larkspur...French software company Ubi Soft Entertainment has appointed the Wright Partnership and Larkspur to handle consumer PR for five CD-ROM titles launching in the autumn. The Wright Partnership will work on three children s titles, targeting parental magazines and highlighting the educational benefits ...

Bayley takes charge of Sony’s games PR

Sony Computer Entertainment UK, which produces and markets the Sony PlayStation games console...Sony Computer Entertainment UK, which produces and markets the Sony PlayStation games console ... Computer Entertainment s marketing director Alan Welsman, is its most senior PR professional and takes ... for launch later this year. Sony Computer Entertainment launched PlayStation in 1995 and sold 1 ...

BORDER LINES: PRAGUE - Fourth European office for Herald

-tech, entertainment, environmental issues and charities. Herald s activities in Central and Eastern Europe were...and specialises in hi-tech, entertainment, environmental issues and charities. Herald s activities in Central ...

TOP 50: HI-TECH PR: IT comes under global spotlight - As large corporations adopt global electronic communications as the norm, the IT sector is booming. Robert Gray investigates

. The internet has helped blur the boundaries between telecom, IT and entertainment, says Firefly s Mellor ...

Playstation goes to Fink and Fuchs

FRANKFURT: Sony Computer Entertainment has chosen Fink and Fuchs to handle corporate and consumer...FRANKFURT: Sony Computer Entertainment has chosen Fink and Fuchs to handle corporate and consumer accounts for its video games console Sony Playstation. Fees for the account are thought to be worth close to pounds 100,000. Sony Playstation was launched in Germany in September 1995 ...

Jackie Cooper gets top score for GT games PR

. The PR programme will firmly establish GT Interactive as an entertainment company in every sense, said ...

MEDIA PROFILE: Strictly for the PC - Jan Howells, editor, Computer Active

computer titles are closer to pounds 3. For another, it will cover other technological entertainment ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.