to remove filtersHOTLINE
27 Nov 1998 | by EMMA HALL
-east. Patrick Collister, the executive creative director of Ogilvy s sports and entertainment arm, joins ...
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TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
11 Dec 1998 | by STEFANO HATFIELD
the range of entertainment, comedy and factual programming which will make up the schedule alongside ...
AGENDA: Can Jigsaw hold together? - The decision by FMCG giants to produce joint customer titles may seem overdue but, asks Laura Mazur, is it simply diluting brand strengths in a crowded market?
26 Nov 1998 | by LAURA MAZUR
sectors don t offer them. The list includes companies in finance, entertainment, IT ... and services such as computers, home-entertainment and kitchen appliances. Sent out on request ...
AGENDA: Big brands hit the club scene - British American Tobacco is looking at a global marketing deal with the Ministry of Sound. Harriet Marsh discovers why so many big brands are on the hunt for partners on the clubbing scene
26 Nov 1998 | by HARRIET MARSH
on to the wall: You need to provide entertainment and to ensure there is some synergy between the club ... and entertain the audience. Taboo is a quite a provocative brand, aimed at a fun-loving, confident ...
HOTLINE
13 Nov 1998 | by HARRIET GREEN
, following the entertainment attraction s acquisition by the Tussauds Group earlier this year. MGM has been ...
Red excess
12 Nov 1998 | by LISA CAMPBELL
,000 in 24 hours on food, entertainment and accommodation....Smirnoff Red is running a competition inviting two people to say how they would spend pounds 10,000 in 24 hours on food, entertainment and accommodation. Whoever spends the money in the most hedonistic way receives a prize of pounds 20,000 to spend at their leisure. The competition, by Mark ...
LIVE ISSUE/FOOD RETAILERS: How ’also ran’ supermarkets can fight the big four - Should retailers get a star or push value-for-money? Report by Eleanor Trickett
06 Nov 1998 | by ELEANOR TRICKETT
entertainer, Michael Barrymore. Ian Halley, group account director for Kwik Save at McCann-Erickson, says ...
PRIVATE VIEW
06 Nov 1998 | by MIKE COURT
heart. Ads that make you laugh or sympathise. Ads that entertain and invite. Heavens above ...
Pepsi teams up with Manchester United
29 Oct 1998
have always had a relationship with entertainment, be it film, sport or music, he said ...
MARKETING MIX: That was the week that was
22 Oct 1998 | by JAMES CURTIS
-second ad on its entertainment channel from pounds 1500 to pounds 250 in an attempt to convert...15 years ago: Rupert Murdoch s Satellite TV, due for launch next January, drops the price of a 30-second ad on its entertainment channel from pounds 1500 to pounds 250 in an attempt to convert advertisers to the medium; Nabisco Brands is expected to slash its UK sales networks following its ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
