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POINT-OF-PURCHASE: 21st Century POP - Computer-based displays and interactive programmes are transforming point-of-purchase. David Murphy reports

then has me slavering over some stainless steel kitchen units. As entertainment and brand ...

FIELD MARKETING TOP 25 1998: Door to door - Knocking on the door

entertainment and to people working at home is another opportunity. One retailer already offers to provide ...

TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

to the stark reality of a struggling newspaper provided entertaining - if slightly depressing - viewing ...

PlayStation opts for direct sales

Sony Computer Entertainment is bypassing retailers to sell PlayStation consoles direct...Sony Computer Entertainment is bypassing retailers to sell PlayStation consoles direct to customers for the first time, using a Pepsi database. The mailing is targeted at a predominantly female audience and offers consumers a free Spiceworld game, a poster and PlayStation bag with every ...

CAMPAIGN INTERNATIONAL: WHAT’S HOT IN THAILAND

Happy Birthday as Godzilla s flame is extinguished. The ad is full of subtle and entertaining side jokes. All in all, a lot more entertaining than the recent feature film. Another ad which ...

MARKETING FOCUS: Market raider - How Sony won the console game - Sony’s rise to the top has left rivals fighting for a slice of the action. Sue Beenstock reports

entertainment fair at Olympia, they won t rip out each other s vital organs like PlayStation s Akuji...entertainment fair at Olympia, they won t rip out each other s vital organs like PlayStation s Akuji ... Computer Entertainment division now accounts for 25% of the electronics giant s total income ... . Ray Maguire, now managing director of Sony Computer Entertainment UK, was recruited from Sega ...

Playstation film aims at broad target group

marketing manager for Sony Computer Entertainment, said: Since its launch in 1995, Playstation has sold ... in the home entertainment and leisure market. ...

Sony cuts price of game console

and is looking for brands to sponsor its Student PlayStation Network. Sony Computer Entertainment, working ...

Grand Theft Auto boss resigns

an international department for BMG Entertainment, for marketing its products across Europe and for taking BMG ...

INTERACTIVE: Will reluctant advertisers now follow the BT example and start to embrace the net? Report by John Owen - INTERNET ADWATCH

the fourth largest sector overall, entertainment, made the top ten - CBS, whose largely bartered campaign ... of the month and the top spender in the entertainment sector, which accounted for around 10 per cent ... pounds 23,000 10 Gateway 2000 pounds 22,000 Top 10 entertainment advertisers ...

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