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MEDIA FORUM: Is everyone expecting too much of interactive TV? Despite all the hype about interactive TV, the future failed to arrive on time this year. Who is to blame for this? Do things look any more promising for next year, Alasdair Reid wonders

they are in an environment they can easily navigate out of, entertainment is much more appropriate than on the web ...

NEW MEDIA: Trinity Mirror launches showbiz portal

Trinity Mirror Digital has launched icShowbiz.com, its online entertainment portal, backed by a...Trinity Mirror Digital has launched icShowbiz.com, its online entertainment portal, backed by a seven-figure marketing spend. icShowbiz, the first of three new consumer portals Trinity Mirror ... -it Note teasers and full page ads. icShowbiz also plans to sponsor entertainment events, such as awards ...

IPC Media appoints commercial director for unmissable tv

entertainment website....LONDON (Brand Republic) - IPC Media has appointed Andrew Horton as commercial director of unmissable tv, IPC tx’s TV entertainment website. Horton was previously business development manager within IPC Electric, where he worked closely with IPC tx to secure several partnerships and commercial deals ...

CAMPAIGN.I: Web ads targeting children should be fun, survey says

Online ads have to be fun and entertaining to grab the attention of children online, although...Online ads have to be fun and entertaining to grab the attention of children online, although nearly 20 per cent of children aged between eight and ten years old have never even looked at a web ad ... , commissioned the research. Dee Forbes, the sales director at Cartoon Network s parent Turner Entertainment ...

FOCUS: NEWS SERVICES - Access all areas. Contrary to the ongoing hype, WAP technology is still very much in its infancy. But its potential as a communications tool between PROs and journalists is immense. Stephanie France reports

through their WAP-enabled phones, but not video clips. Triggerfish client, broadcast entertainment service ...

Vivendi and Seagram shareholders vote yes on merger

Shareholders in French communications giant Vivendi and Canadian entertainment and drinks group...LONDON (Brand Republic) – Shareholders in French communications giant Vivendi and Canadian entertainment and drinks group Seagram voted in overwhelming support of a merger between the two and Canal Plus ... entertainment interests. The merged company will be called Vivendi Universal, and has already been given ...

Vivendi and Seagram vote on merger

Shareholders in the French communications giant Vivendi and Canadian drinks and entertainment group...LONDON (Brand Republic) – Shareholders in the French communications giant Vivendi and Canadian drinks and entertainment group Seagram will today cast their votes for the companies’ plans to create a global media giant by merging with Canal+, the French pay-TV group already owned by Vivendi. Canal ...

United News & Media names Wall as COO

LONDON (Brand Republic) - United News & Media has appointed Malcolm Wall as chief operating officer and executive director. Wall, who has been with the company since 1992, is currently chief executive of the United Broadcasting & Entertainment division, which had been part of the United TV ...

CAMPAIGN-I: Web Watch - entertainment sites

. The recently revamped NME.com is doing well at the top end of this week s entertainment chart - with some ...

MEDIA: FHM creates two new posts at its on-line offering

of deputy editor and entertainment editor positions....The on-line version of emap lads mag FHM has boosted its editorial team with the creation of deputy editor and entertainment editor positions. Chris Mooney, an advertising creative who has ... features editor of emap elan s Sky Magazine, who will become FHM.com entertainment editor in January with a ...

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