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DIRECT MARKETING: Hit a moving target - How can direct marketers effectively reach a youth audience? Robert Gray finds out

of entertainment marketing Sarah Tinsley. The Central Office of Information (COI) has also sought to take ...

DIRECT MARKETING: DM's place in an iTV future - Traditional DM techniques are being applied as the basis behind interactive TV ads, says Rachel Miller

-channel marketing. But it looks as though television, which has won our hearts as an entertainment medium ...

DIRECT MARKETING: How can financial DM be innovative? Financial mailings must find a way to stand out in a saturated market

could. The others never saw the need to entertain or reward their customers with their mailings ...

DIRECT BRIEFS

-owned news and entertainment site....-owned news and entertainment site. ...

marketing on the entertainment front

on the entertainment front, with the advent of digital and interactive TV and DVD....on the entertainment front, with the advent of digital and interactive TV and DVD. It is hardly surprising ... 36) suggests the home entertainment sector has more than doubled its expenditure in the past year ... in the US. Satellite campaigns Meanwhile, other sectors of the home entertainment ...

FIELD MARKETING LEAGUE TABLES 2000: Food products top use charts - Packaged goods continues to make the most use of field marketing, although other sectors are at last coming around to its advantages

, home computers, utilities, and home entertainment, from digital TV to videos and DVD, it is hardly ... and entertainment, are analysed in greater detail in separate articles later in the report (see pages 47 and 48 ...

REVIEW: Marketing and advertising news in the week’s press

the entertainment and leisure portal. Financial Times The BBC has kicked off a statutory review of its ...

MARKETING HELPLINE SERVICE

with computer games. Virgin Interactive Entertainment was carpeted recently for a direct mail shot ... Cinemas, which shows cartoons to entertain visitors waiting in the foyers. One new service ...

OPINION: Media Business: now with added planner/buyers

Media Business will be not only an informer and an entertainer but also a useful arena in which ...

WCRS wins creative for Scoot after fight with TBWA and BMP

and entertainment, motoring, retail, business services and homes and gardens. It is understood ...

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