to remove filtersRennie backs Xmas on ITV
14 Dec 2000 | by MediaWeek
, encompassing films, drama and entertainment. The deal was negotiated on behalf of ITV by Andy Moore, account ...
Search results for Entertainment
VNU in ACNielsen takeover
18 Dec 2000 | by MediaWeek
and entertainment activity. “ACNielsen’s retail measurement data, in conjunction with VNU’s existing marketing ...
Attic links with ITV to launch cd:uk magazine
14 Dec 2000 | by MediaWeek
Attic Futura is to launch a teen entertainment magazine linked to the successful children’s TV programme SM:tv/cd:uk presented by Ant and Dec. The monthly magazine, to be called cd:tv and due to launch in February, will be backed by a £2.5 million marketing spend. Priced £1.80, it will target a core audience ...
Rennie sponsors Xmas on ITV
12 Dec 2000 | by MediaWeek
Pharmaceutical giant Roche is to sponsor Christmas ITV in a £750,000 deal. The sponsorship package, for Roche’s Rennie brand, will cover up to 30 programmes during the Christmas schedule, encompassing films, drama and entertainment. The sponsorship is one of the first under the new ITC code ...
StarTV picks MediaVest
27 Nov 2000 | by MediaWeek
MediaVest has been appointed by Asian broadcaster StarTV to handle media planning and buying for the launch of two of its channels on the SkyDigital platform. The News Corporation-owned broadcaster is to launch Star Plus, an entertainment and movie channel, and Star News, a 24-hour Asian news service ...
Wall returns to United
27 Nov 2000 | by MediaWeek
United News & Media has appointed Malcolm Wall, formerly chief executive of its Broadcasting & Entertainment Division, to the position of chief operating officer. Wall will have responsibility for the business media brands on which United will now concentrate having sold its ITV interests and Express ...
Channel 4 signs up US stars for digital
09 Nov 2000 | by MediaWeek
-offs and another chance to see the best of its entertainment programming. The broadcaster says the new venture ... usually watch “C4-type entertainment”. Chief executive Michael Jackson said the launch was a response ... gap in the digital market for a high-quality, intelligent entertainment channel and C4 is uniquely ...
Granada unites production units
09 Nov 2000 | by MediaWeek
of United Broadcasting and Entertainment, will leave Granada Media. Steve Morrison, chief executive ...
Shaps jumps on the Broadband express
09 Nov 2000 | by MediaWeek
the pure play broadband entertainment companies that have sprung up as being “the Martin Peters of new ... , education and football in terms of the provision of services. It’s a move away from mass entertainment ...
Capital relaunches to attract youth
02 Nov 2000 | by MediaWeek
consistent environments across platforms, allowing an entertainment-based rather than a radio-based sell ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
