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05 Oct 2000
and entertainment. The site will be run by United Web which is 80% owned by Benetton Group and 20% by Anderson ... Entertainment, will report to managing director of Emap Performance Dee Ford, as he oversees development ...
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ADWATCH: Smooth operator sets the scene for Lynx razor launch - Humour and seduction have played a part in the success of Lynx's triple-blade razor
09 Nov 2000 | by EMMA REYNOLDS
sense of humour: We believe in our obligation to entertain and reward. The ad broke on TV ...
Consumer Affairs: PR takes sides as war on Watchdog hots up - An alliance of top companies in the UK is taking on the BBC’s Watchdog programme. But there could be a high price to pay for being seen to challenge the consumers’ champion
01 Sep 2000 | by ROBERT GRAY
programmes: the balance between entertainment and education is suspect. Of course there are dangers ...
P&G in Beme.com link to push brands online
24 Aug 2000 | by MARK KLEINMAN
and entertainment (Marketing, January 20). Creative for Beme.com s site is by Delaney Lund Knox Warren ...
CONSUMER PR: Cooking up a recipe for long-term success - As food brands age and lose much of their shine, PROs are having to become more creative in finding ways to refresh the public’s jaded palate
18 Aug 2000 | by MARY COWLETT
entertainment buy-in with the consumer media. The challenge of looking after the reputation of a brand ...
Client Roundup
07 Aug 2000 | by LEXIE GODDARD
s sports marketing and entertainment group, Octagon. As senior vice-president, Carling will report ...
Stop Press
20 Jul 2000 | by BEN ROSIER
Entertainment is to lay off 500 employees around the world as part of a move to streamline the company ...
MEDIA: P&G debuts interactive ad campaign on Open
13 Jul 2000 | by ALEXANDRA JARDINE
home shopping, TV banking, entertainment and e-mail initially to digital satellite TV households ...
Briefs
13 Jul 2000 | by CORDELIA BRABBS
pounds 60,000 for independent charity Breast Cancer Campaign. The scratchcards, backed by entertainer ...
THE CREAM OF CANNES: From ’whassup?’ and hillbillies to E-Trade’s dancing monkey, this year’s Cannes showcased some eclectic work Caroline Marshall looks at the creative highpoints.
07 Jul 2000 | by CAROLINE MARSHALL
image as your dad s beer , but mostly because they are simply very entertaining ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
