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FOCUS: CONSUMER PR - Turning bricks to clicks. The festive season is finally upon us, so how can the big high street retailers make the most of their brands online? Richard Carpenter goes e-shopping

- particularly electrical and entertainment. Branding is good - right down to the little strawberry ...

Consumer Affairs: PR takes sides as war on Watchdog hots up - An alliance of top companies in the UK is taking on the BBC’s Watchdog programme. But there could be a high price to pay for being seen to challenge the consumers’ champion

programmes: the balance between entertainment and education is suspect. Of course there are dangers ...

Logistics force Jungle.com to close press office

Jungle.com, the on-line computer hardware, software and entertainment retailer, has closed its...Jungle.com, the on-line computer hardware, software and entertainment retailer, has closed its London press office with the loss of two PROs. Jungle marketing director Andy Singleton blamed logistics for the closure. It s very difficult running a PR department in London when your office ...

MEDIA BRIEFS: CNN and Cartoon Network coup for Mviva

news, weather forecasts, entertainment news, travel city guides and features. The Cartoon Network...news, weather forecasts, entertainment news, travel city guides and features. The Cartoon Network ...

CAMPAIGNS: Summers is winner in the sexes battle - Consumer PR

and entertainment magazines were approached in the lead up to the promotion. From the beginning of December ...

 

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