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FIELD MARKETING: Promoting sales in departure lounges - Robert McLuhan reveals how promotions can influence shoppers at the UK's exit points

provide an element of visual and interactive entertainment, largely aimed at children. Banks of video ...

V-Shop unveils Christmas ad

V-Shop, the music and entertainment retail concept launched by Virgin in September, has unveiled...V-Shop, the music and entertainment retail concept launched by Virgin in September, has unveiled its first above-the-line advertising in the run-up to Christmas. The pounds 3m work comprises TV, radio and press ads created by Circus, with media handled by Media Planning. The ads, which will air ...

PUBLIC RELATIONS: Controlling a crisis - When disaster strikes, preparation can help a company's reputation, writes Jane Simms

is key. But many organisations refuse to entertain the possibility of disaster, as though by doing so ...

MEDIA FORUM: Newspapers bask in afterglow of dotcom boom - Newspaper publishers seem to carry on as if the dotcom bubble had never burst. They are still taking in ad revenue by the barrowload. Why? And how long will it last?

into titillation and entertainment (the tabloids) or features and fine writing (the broadsheets), they stray ever ...

SCANDINAVIA: ONLINE ON THE MOVE - Technology-loving Scandinavians have embraced the internet wholeheartedly. Advertisers need to keep up to reap the benefit or risk falling behind, Rachel Miller says

, an internet entertainment magazine site. Chat rooms and online communities are also widely used and are a good ...

MARKETING TO A NEW-MEDIA GENERATION: Wired Youth - Seven- to 11-year-olds are one of the fastest-growing groups of internet users Jim Curtis reports on a new generation of e-literate school children.

and entertainment and don't tend to surf around for the sake of it. I usually go to the sites that I know and like ... to look for entertainment, I use Yahoo!. I've got my own e-mail address, but I hardly ever get any ... the phone to e-mail - I find it easier to express myself. For entertainment, the best site ...

MARKETING TO A NEW-MEDIA GENERATION: Wired Youth - Seven- to 11-year-olds are one of the fastest-growing groups of internet users Jim Curtis reports on a new generation of e-literate school children.

and entertainment and don't tend to surf around for the sake of it. I usually go to the sites that I know and like ... to look for entertainment, I use Yahoo!. I've got my own e-mail address, but I hardly ever get any ... the phone to e-mail - I find it easier to express myself. For entertainment, the best site ...

CAMPAIGN-I: Briefs

Firebox, the online retailer of men's lifestyle and entertainment projects, has appointed a marketing director to continue its European expansion. Shaun Harris joins the start-up after 11 years at Unilever, where he was responsible for marketing household brands such as Magnum, Solero and Viennetta ...

CAMPAIGN-I: Briefs

Firebox, the online retailer of men's lifestyle and entertainment projects, has appointed a marketing director to continue its European expansion. Shaun Harris joins the start-up after 11 years at Unilever, where he was responsible for marketing household brands such as Magnum, Solero and Viennetta ...

Bertelsmann reveals £9.5bn war chest

the company’s music and entertainment division, BMG, into the world’s number one music company by the end ...

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