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Omnicom in deal with 'Jerry Maguire' agent

NEW YORK - Omnicom Group has teamed up with sports marketing company Assante Sports & Entertainment...The tie-up will see Omnicom company The Marketing Arm partner with Assante to form Assante Marketing Solutions. Ray Clark, CEO of The Marketing Arm, said: "Corporate clients want direct access to sports and entertainment content and certainly Assante's roster of nearly 1,000 athletes, entertainers ...

INTERNATIONAL: Upstream Asia to launch PlayStation2 in HK

HONG KONG: Sony Computer Entertainment Hong Kong has tasked Upstream Asia with the Christmas ... -way competitive pitch. Sony Computer Entertainment assistant manager of promotion and marketing James ... -Hillard to Hill & Knowlton in April (PRWeek, 20 April). F-H handled Sony Computer Entertainment of America ...

Johnny Vaughan chooses Henry's House

TV personality Johnny Vaughan this week chose entertainment specialist Henry's House to manage his PR. MD Julian Henry has been trusted by Vaughan to raise the profile of his new chat-show, which will be shown on digital channel BBC Choice in the new year. This is the first time Vaughan, pictured above ...

GBC beats seven to secure Speech Recognition work

the financial, entertainment, retail travel and gaming markets. Associate director Caro Bamforth heads a ...

MEDIA: Revamped T3 set to focus on 'aspirational material'

sectors. T3 joins Future's other technology titles, Hi-fi Choice and Home Entertainment, which ... have big plans for Home Entertainment and I will see how it goes with Hi-fi Choice for the moment.' ...

REVIEW OF THE YEAR: How has the PR world changed in 2001? PRWeek asks 35 leading public relations practitioners how the PR landscape changed in 2001 and how they think the industry will shape up during the next year

- Director, MBC '2001 has been a very good year in the world of entertainment PR. The big success ...

MEDIA BRIEFS: BBC network commissions to increase

BBC: BBC network commissions in factual, entertainment and drama, music and arts in Scotland, Wales and Northern Ireland will increase by 28 per cent to 70m this year, rising to 78m next year, the Corporation announced this week. Children's, current affairs, education and film will account for a further ...

INTERNATIONAL: CNN parent TBS picks Stefani for Latin America PR

Latin America's entertainment and news channels, alongside the Turner Internet sites covering ...

MEDIA: Opportunities for fashion PROs as GQ grows pages

PROs in the fashion and entertainment sectors will have more opportunities to push products in GQ next year, editor Dylan Jones said this week. From February, the Conde Nast title's 20 additional editorial pages (PRWeek, 28 September) will be occupied largely by clothes and gadgets ...

CAMPAIGNS: Brand Building - Top 100 films woo viewers for Channel 4

entertainment magazine. The programme sparked both public and media debate and was still being written about ...

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