MyPoints launches UK's first
audio email campaign
04 Dec 2001 | by Jennifer Whitehead,
with an entertaining and rewarding new points-earning opportunity." Companies where MyPoints members can redeem ...
people are likely to be planning their evening's entertainment. Since its launch, rival Findus ...
with an entertaining and rewarding new points-earning opportunity." Companies where MyPoints members can redeem ...
, shopping and entertainment sectors. The campaign will also include banners, email and discussion ...
Marketing Drive Worldwide London has created its first agency management board. The new board will have responsibility for the four main account groups, with Liz Farnan running the entertainment group, comprising Disney Consumer Products and Buena Vista Home Entertainment. Matt McMeany will look after ...
Universal Studios, a home entertainment company, has appointed field marketing agency pmiFM to handle the tactical launch activity for its Christmas video and DVD releases, which will include the film of Bridget Jones's Diary. Universal will promote the titles in supermarkets and other outlets. ...
Merlin Entertainment Group, owner of visitor attractions including Sea Life and The London Dungeon, has selected Mercier Gray to create a range of third-party promotional tie-ups in a bid to boost visitor numbers. Mercier Gray, whose appointment was overseen by Merlin marketing ...
confirms the entertainment and media sectors among the worst hit, with budget cuts being most common. Also ...
The group, which signed to Richard Branson's V2 label, are working with youth and music entertainment specialist Worldpop. The launch campaign will comprise mailshots, teaser and reveal emails, mobile text messages, an interactive Liberty hotline and a dedicated Liberty forum and microsite on Worldpop ...
in 1997 as an entertainment content site based on BBC programmes including Top of the Pops, Holiday ...
young people to prove their age when seeking concessions on travel and entertainment costs ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.