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NEW MEDIA: WEB WATCH - ENTERTAINMENT SITES

Rank Site Address Latest monthly page impressions (millions) 1 FHM fhm.com 34.0 2 Page.3 page3.com 29.0...

STOP PRESS: Appointment at Contender Entertainment Group

PUBLISHING: Contender Entertainment Group has appointed Lydia Drukarz as PR manager for its recently established book division. She has previously worked as a consultant at Midas Public Relations.

STOP PRESS: Sony Music sponsors Entertainment Today

Sony Music has secured a five-week sponsorship of GMTV programme Entertainment Today. The deal gives Sony Music four ten-second bumper breaks.

Hegarty tells marketers: 'Future
is about entertainment'

LONDON - Advertising guru John Hegarty has told the Marketing Society Conference that the future of the marketing industry is entertainment, as consumers become more powerful and the media fragments.

MEDIA FORUM: Why ITV needs a new light entertainment format - ITV's brave experiment with the Premiership highlights may be over, but is the triumphant return of Cilla the answer, Alasdair Reid asks

The story back in the summer was that the old lags at London Weekend Television were spitting every time they heard anyone say the "Des" word. Or forming the sign of the cross with their forefingers - a gesture reckoned since time immemorial to be effective in abjuring Dracula and all the dark...

MEDIA BRIEFS: Sony Computer Entertainment Europe has appointed ..

Sony Computer Entertainment Europe has appointed Emap Advertising and Manning Gottlieb Media to develop a multi-media marketing package to position PlayStation 2 as an all-round entertainment brand. It will run across Kiss 100, Big City Network, Q and Empire. The activity, for 16 weeks from...

REVIEW: Shine Entertainment signs deal

Elisabeth Murdoch's production company, Shine Entertainment, has signed a global deal with WPP's MindShare, which will see the production company make TV programmes for MindShare's clients. - Marketing.

CAMPAIGN POSTER ADVERTISING AWARDS 2001: The Media Initiatives Group Award - Best Media or Entertainment Poster

SILVER AWARD TITLE: Long headline AGENCY: Abbott Mead Vickers BBDO CLIENT: Jacqui Kean, brand marketing manager, The Economist CREATIVE DIRECTOR: Dave Dye ART DIRECTOR: Michael Durban COPYWRITER: Tony Strong TYPOGRAPHER: Brian McHale FINALISTS TITLE: Bath AGENCY: Faulds Advertising...

STOP PRESS: Gullane Entertainment signs licensing deal

Gullane Entertainment, owner of the Thomas the Tank Engine %26 Friends brand, has signed a three-year licensing deal with Aberdeen Unit Trust Managers. It allows Aberdeen to promote its children's investment plan using Thomas the Tank Engine characters, targeting parents and grandparents.

DIRECT BRIEFS: Paramount Home Entertainment and Interplay OEM team up for Star Trek 3

Paramount Home Entertainment is teaming up with entertainment software provider Interplay OEM to support the DVD launch of Star Trek 3: the Search for Spock. The promotion, which kicks off this month, offers consumers a free Star Trek CD-ROM game.

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