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MyPoints launches UK's first
audio email campaign

with an entertaining and rewarding new points-earning opportunity." Companies where MyPoints members can redeem ...

Gaviscon kicks off ad campaign on Dec 3rd

health, he entertains the crowd by juggling his Gaviscon tablets instead. The ad marks the first time ...

PRIVATE VIEW: Nick Hastings, the executive creative director of D'Arcy

it, and why should they? If the commercials were more entertaining, maybe some kind souls would nod ... bang on. Amazing how a few entertaining, intelligent and, above all, likeable commercials can make ...

Advertisers expect downturn to be brief

confirms the entertainment and media sectors among the worst hit, with budget cuts being most common. Also ...

PRIVATE VIEW: Greg Delaney

endline: "Oo football. Barclaycard. Marvellous. Isn't it?" Reality 0, Entertainment 6 ... "bringing people together" campaign -entertainment packages Client: Katrina Lowes, head of consumer ...

PRIVATE VIEW: Seven shy subversive Swedes climb into the Private View chair for Cannes week. Thanks to Mats, Pontus, Sam, Patrik, Ulf and their producers Richard and Ole

in an entertaining enough film. On our little screen the girls seem confusingly similar, but in the end the ads ...

Hovis repositioning brief for Borkowski

for the agency. 'To an extent, we have been typecast as an entertainment agency but we have always ... entertainment PR and a separate 'personality division' is to be launched before the year's end. ...

OUTDOOR/AMBIENT: Speaking Out - Three clients explain their approach to outdoor ads and reveal why they like the medium. Compiled by Pippa Considine

or arms. 'It's received wisdom that to engage and entertain, you use TV: you have a longer time ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.