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JCPR to 'demystify' DVDs in consumer campaign
28 Sep 2001
The UK DVD Committee is to attempt to 'break down women's household veto' in a PR drive to increase sales. The trade marketing forum has taken on Jackie Cooper PR to drive the campaign, aimed at 'demystifying' the home entertainment products. According to JCPR account manager Jazz ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
