to remove filtersSTOP PRESS: Orange acquires rights
13 Dec 2001
Orange has acquired the three-year mobile games and entertainment rights for the Lord of the Rings film trilogy. ...
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NEW MEDIA: Warner Bros in Eurosport mobile tie-up
20 Dec 2001 | by RAVI CHANDIRAMANI
to Australia and a visit to Warner Bros. Movie World. The campaign represents one of the entertainment ...
PRIVATE VIEW: Robert Campbell is the executive creative director at Rainey Kelly Campbell Roalfe/Y&R
07 Dec 2001 | by ROBERT CAMPBELL, executive creative director at Rainey Kelly Campbell Roalfe/Y&R
of media I have ever seen. SONY COMPUTER ENTERTAINMENT Project: PS2 - Jak Moray Shutt ...
23red unveils work for launch of World Rally Championship
16 Nov 2001 | by IAN DARBY
Sony Computer Entertainment Europe has hired 23red to promote the launch of its game, World Rally Championship, in the UK and Europe. Activity from 23red, which breaks this month, will include press advertising, event management, promotions and a viral campaign. It will build awareness ...
RADIO - BIG SPENDERS: Nestle's Andrew Harrison and BT's Katrina Lowes argue their case for brand-building using radio ads
09 Nov 2001 | by KATRINA LOWES, head of consumer communications, BT and ANDREW HARRISON, director of marketing, Nestle UK, Nestle-Rowntree Division
steering system. The creative idea is entertaining and the recording has good production values ...
MEDIA BRIEFS: Sony Computer Entertainment Europe has appointed ..
01 Nov 2001
Sony Computer Entertainment Europe has appointed Emap Advertising and Manning Gottlieb Media to develop a multi-media marketing package to position PlayStation 2 as an all-round entertainment brand. It will run across Kiss 100, Big City Network, Q and Empire. The activity, for 16 weeks from November ...
Tiny Computers announces £4m brand campaign
18 Oct 2001 | by RAVI CHANDIRAMANI
into digital entertainment products such as DVD players. It has hired design agency Dalziel & Pow to carry ...
EUROPE'S MOST WANTED: THE NEW UPWARDLY MOBILE - The ad executives' old toolkit - the Montblanc pen and high quality notepaper - have been replaced. Deborah Bonello has a look inside their briefcases at the mobile technology that's become a requisite
21 Sep 2001 | by DEBORAH BONELLO
will be constantly updated by the broadband communication. All the entertainment that you have subscribed ...
Ex-Sony director plans start-up as portal folds
20 Sep 2001 | by RAVI CHANDIRAMANI
Former Sony Computer Entertainment (SCE) marketing director Alan Welsman is to launch his own consultancy after Swedish telecoms operator Telia pulled the plug on the UK operation of its mobile portal ... as marketing director. "I have some projects in the pipeline in the entertainment and telecoms sectors ...
PRIVATE VIEW: Greg Delaney
24 Aug 2001 | by GREG DELANEY, the chairman of Delaney Lund Knox Warren
endline: "Oo football. Barclaycard. Marvellous. Isn't it?" Reality 0, Entertainment 6 ... "bringing people together" campaign -entertainment packages Client: Katrina Lowes, head of consumer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
