The integrated campaign, through Agency Republic, kicks off with a mail-out to high-profile people in media and entertainment that Microsoft believe will influence its audience to buy Xboxes. The mail pack comprises a 24-page brand magazine, which promotes the message "Let play into your life" through a ...
sorts of source material. The sites affected will principally be for Granada entertainment properties ...
an entertaining pan-European campaign at www.konsolekorner.com/uk, e-mailed to 800,000 people identified ...
director of its men's lifestyle and entertainment division, IPC ignite!. He also became managing director ...
service providing theatre tickets, exotic travel, entertainment and luxurious pastimes.
is likely to draw on the entertainment assets of its parent company, which owns some of the world's biggest ...
Clegg, who was previously a marketing manager at the music and theatre division of Clear Channel Entertainment, will also be charged with building commercial and advertiser relationships. Popworld, the brainchild of Fuller and managing director Robert Dodds, launched as a music, fashion and celebrity web site ...
Launching this week, ScratchandMatch.com is run by PDV, the direct marketing specialist that already runs online lottery The Daily Draw, the UK's third biggest entertainment site. Consumers can win between £10 and £100,000 on Scratchandmatch.com, by entering data about their shopping habits ...
No replacement has been announced for Parch, who worked with AOL's editorial teams to develop new content and redesign its news, business and entertainment channels. Sheila Sang, who joined as AOL UK head of editorial and programming in May, said several appointments would be forthcoming in channels ...
. *Figures from ABC Electronic. There have been major changes to the entertainment website rankings since
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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