The integrated campaign, through Agency Republic, kicks off with a mail-out to high-profile people in media and entertainment that Microsoft believe will influence its audience to buy Xboxes. The mail pack comprises a 24-page brand magazine, which promotes the message "Let play into your life" through a ...
The US project, which goes under the name Tremor, will give members ideas and inside information on new products in food, fashion, games and entertainment. The idea is that these members will then talk to their friends about the products they have seen. P&G brands to benefit from the push include the youth make ...
, combining brand communication with good entertainment," he continues. "The association with a TV programme ...
is largely in government business, sports, entertainment and leisure, sectors that have tended to pull back ...
. Mail packs were developed for respondents. This was copy written to entertain and inform ...
Proximity London with data strategy and analysis by CACI, won the Retail the entertainment and media ...
to entertain people who will be keen to view the car. The mailing, through Proximity London, offers tongue
Nike's positioning is bold, beautiful and confident. As last year's campaign was so entertaining, this year's effort has got a hard act to follow. But from what I've seen of the campaign so far, it's making a fair old Lennox Lewis-type fist of it ...
The open day kit included in the mailer features humorous suggestions of how Sharan owners can entertain people wanting to look inside their new car. Suggestions include a visitor's guide, an illustrated map, VIP information cards and signposts for the Ladies and Gents facilities. The pack draws ...
for businesses struggling to achieve CRM. Though very successful in terms of sales and an entertaining read ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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