Huge ad push to promote C4 programming
12 Dec 2002 | by MediaWeek
show as a platform to launch a new weekly entertainment zone on the channel that will feature a number ...
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OPINION: Marketing Society - The age where size matters is nearing an end
12 Dec 2002 | by PETER SHAW, director of Corporate Edge and a member of The Marketing Society
differentiation in income levels and little choice in all areas of life, from healthcare to entertainment ...
AGENCY 2002: New Media Agency of the Year - Agency Republic
12 Dec 2002
an entertaining pan-European campaign at www.konsolekorner.com/uk, e-mailed to 800,000 people identified ...
EchoStar DirecTV deal falls with Murdoch in the wings
10 Dec 2002 | by Staff,
follows reports earlier this month that News Corp raised $1.3bn via a stock offering in Fox Entertainment ...
Traditional forms of advertising come under threat
10 Dec 2002 | by MediaTel Newsline,
receptive to ambient ads and cinema was viewed as a creative and entertaining advertising medium. Byfield ...
Channel 4 axes RI:SE presenters in shake-up
06 Dec 2002 | by Claire Billings,
of entertainment programmes between 7am and 9am". 'RI:SE' will return on January 20 from a new studio central ...
MEDIA: BBC's Liquid News editor Smith at Sky
06 Dec 2002
BBC TV has lost the programme editor of its daily live entertainment show Liquid News to Sky News....Matt Smith will join Sky as one of two entertainment correspondents next month, working alongside Georgie Arnold. Both report to head of news Nick Pollard, who said: 'Matt brings a strong entertainment ... will be senior broadcast journalist. Muffett joined Sky News in 1997 and his entertainment reporting experience ...
PlayStation 2 sends excuses card mailing
06 Dec 2002 | by GLEN MUTEL
Sony Computer Entertainment UK is to promote eight new PlayStation 2 titles launched in time
MEDIA BRIEFS: Mike Soutar made editorial director of IPC
06 Dec 2002
. Soutar joined IPC two years ago as MD of its men's lifestyle and entertainment division, IPC ignite
Saatchi brings in agency for launch of new gallery
06 Dec 2002
Head of communications William Miller, who joined the organisation last month, has hired media and entertainment specialist PagetBaker PR after a two-week, three-way pitch process against undisclosed agencies. The gallery is due to open in April and will display works from artists including Tracey Emin and Damien Hirst ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
