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One of the strongest categories, it was tough to select five ads for the year's round-up. Newcomer Nick Gordon revealed a strong eye for the cutting edge in the BBC's '1Xtra', a beautifully crafted feast of sound and images set in inner-city London. Cannes Gold winner 'Mosquito', for Xbox, again stole...
Microsoft's Xbox has been generating amazing publicity since its launch and with advertising like this from BBH, it's no wonder. In our sister title, Campaign magazine, Euro RSCG Wnek Gosper creative director Mark Wnek described the ad as "the most ambitious commercial I've seen for a while. Needless...
A brave and refreshing departure for the BBC's recently launched radio station dedicated to playing the best in contemporary young black music. This beautifully-crafted spot aims to connect with its target audience by speaking their language, both visually and through the mix of tracks used. This commercial...
A striking spot for Capital FM which is reminiscent of Numero 6's, arresting Supermen Lovers promo (Campaign Screen Issue 22.) The spot captures the cool vibe of London as 3D characters travel around its famous landmarks. The cool beat and DJs including Cat Deeley and Edith Bowman highlight the fact...
This is a breathtaking tale of a man's unconventional journey home to catch his favourite programme. Incredibly, no special effects, wires or safety nets were used. The protagonist, David Belle founded the 'le parkour' (meaning 'the obstacle course') movement in which he combines martial arts and athletics...
Levi drew from various references, including gospel music and street dancing, to accentuate a script which focuses on the history of black music and the "beat that is soul." He vividly brings this to life by depicting the beat emanating visually from within the flesh. A combination of 2D and 3D imagery...
final, these blunt yet entertaining spots should be a major hit with the target audience. They should
provides an informative and entertaining snapshot of the current field. ...
'Clock Show, it's hard to believe that he has so quickly evolved into light-entertainment's King Midas ... for an entertainment show. Only a bronze, Ricky? 5. THE PETE & GEOFF SHOW ON VIRGIN RADIO Recruited from Key 103 ...
and turns than a Hitchcock movie, but was less entertaining. The year opened with a pitch for its UK ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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