Superbrands case studies: Landor
19 Jul 2002
brand expression from the aircraft livery to lounges, signage, in-flight entertainment, right through ...
again, but in a somewhat different form. A Spanish adult-entertainment company, Private Media Group ...
brand expression from the aircraft livery to lounges, signage, in-flight entertainment, right through ...
. The London gay nightclub G-A-Y is becoming a brand itself, with entertainment firm Mean Fiddler to build a G ...
this path. Omnicom Group is already way ahead of its rival, having recently bought Los Angeles entertainment-marketing firm Aaron Walton Entertainment, which works for clients including PepsiCo and Levi Strauss. Last year, Omnicom teamed up with sports marketing company Assante Sports & Entertainment in a venture ...
Life' -- and entertainment programmes about business such as 'Back to the Floor' and 'Trouble ...
-flight entertainment to subsidise the cost of flights. BA's cost-cutting could even lead to it launching its own low ...
into new client sectors. BV Group owns London-based specialist technology and entertainment PR company ...
Advertising by financial services companies accounted for 25% of the market. The second-largest online advertising spender was the consumer goods sector, which increased its spend by 11%, while media and entertainment advertising grew 17%. The increase in online advertising is in stark contrast to the overall UK ...
. So while financial services, entertainment/media and travel saw budgets being cut, retail ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.