Blockbuster pitches UK consumer PR brief
27 Jun 2002 | by Chris Scott,
LONDON - Blockbuster, the world's largest home entertainment chain, is reviewing its UK consumer PR
The company - part of global entertainment giant Walt Disney - has retained BMA Communications for the past two-and-a-half years, but a Disney spokeswoman said it was 'time for a change'. BMA worked as the UK press office for Disney Stores promoting product ranges and supporting film releases on video ...
LONDON - Blockbuster, the world's largest home entertainment chain, is reviewing its UK consumer PR
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.