to remove filtersFuture targets techno-savvy with Digital Home
13 Dec 2002 | by Jennifer Whitehead,
Entertainment and PC Answers. If you have an opinion on this or any other issue raised on Brand Republic ...
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Xbox launches £2.5m mail and online CRM drive
17 Dec 2002 | by Claire Billings,
The integrated campaign, through Agency Republic, kicks off with a mail-out to high-profile people in media and entertainment that Microsoft believe will influence its audience to buy Xboxes. The mail pack comprises a 24-page brand magazine, which promotes the message "Let play into your life" through a ...
Junk food industry assured of no children's ad ban
18 Nov 2002 | by Jennifer Whitehead,
products advertised during breaks in children's programmes and entertainment shows are full of fat, salt ...
Fallon wins Sony's £70m pan-European advertising
12 Nov 2002 | by Jennifer Whitehead,
and IT products in Europe, from hi-fi components and Wega Theatre home entertainment systems to Walkman, digital ...
Console game ads banned for being offensive
06 Nov 2002 | by Claire Billings,
the child. The advertiser, Acclaim Entertainment, said the ad was for a game that featured people dealing ... 's target audience, who are in their mid-twenties. The Xbox ad for a new game from Ubi Entertainment upset ... was not suitable for a magazine that was read by children. Ubi Entertainment explained that it had checked the ad ...
Sony to hand OMD $500m European media account
08 Oct 2002 | by Jennifer Whitehead,
The Japanese electronics and entertainment giant shortlisted OMD, Zenith Optimedia and MindShare in April for the media buying work across all of its businesses, except for PlayStation and Sony Ericsson ... in the review after working for Sony Computer Entertainment on PlayStation, which it will continue to handle ...
The Big Mac and chips in the machine
17 Sep 2002 | by Gordon MacMillan,
have become mainstream entertainment with a large and desirable demographic target." If you have ...
Advertising goes quiet as world pauses
13 Sep 2002
again, but in a somewhat different form. A Spanish adult-entertainment company, Private Media Group ...
Ogilvy & Mather takes lead international role for Mattel
15 Aug 2002 | by Staff,
's Irvine, California office take the role as the lead agency for the Boys/Entertainment division, handling ... entertainment business, which covers brands such as Sesame Street and Winnie the Pooh. Y&R New York had ...
DVD take-up drive gets insert boost
16 Jul 2002 | by Claire Billings,
Entertainment, Paramount Home Entertainment (UK), 20th Century Fox, Universal Pictures Video UK, Warner Home ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
