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EUROPEAN AGENCIES: Not made in Soho

, advertising is created centrally in Italy and is designed to convey both entertainment and the fact ...

MEDIA: Reebok links to MTV Base for CD contest

part of a wider strategy by Reebok of targeting young men by fusing sport with music and entertainment ...

PROFILE: The new fabulous - Julia Bowe, Marketing director, Harvey Nichols

Julia Bowe's life sounds like a jetset whirl. She's just back from entertaining the style press

Advertising goes quiet as world pauses

again, but in a somewhat different form. A Spanish adult-entertainment company, Private Media Group ...

Conde Nast hands over Vogue as it pulls out of Australia

It made the announcement today, claiming that the deal would give Conde Nast's magazine titles, which along with Vogue include GQ, Conde Nast Traveller, Vogue Living and Vogue Entertaining & Travel, greater opportunities for long-term, sustainable growth. "While we have experienced a major turnaround ...

Diesel and DKNY voted coolest brands

The brands beat off competition from UK lingerie label Agent Provocateur, as well as Adidas and the sunglasses maker Oakley to top the survey. In other categories, 'The Simpsons' was deemed the best entertainment brand, while Apple topped the list of the brands with the coolest design, beating Volkswagen ...

PRIVATE VIEW: Jaspar Shelbourne, the executive creative director at J. Walter Thompson

're selling what amounts to entertainment in a bottle, it would seem encumbent on both client and agency to produce something entertaining, and compared with Fosters, Heineken and Stella, this isn't particularly ...

Ryanair and Black Tower go in search of consumers travelling light

-flight entertainment to subsidise the cost of flights. BA's cost-cutting could even lead to it launching its own low ...

CLOSE-UP: LIVE ISSUE/LEVI'S - Glazer engineers innovative departure in Levi's love story. Levi's changes strategy for its final Engineered Jeans ad

spiritual and entertaining in another." Glazer, a renowned perfectionist, admits: "It came out ...

The Screen test - Campaign Screen's international ad picks 18-1-2002

. Great direction, solid casting and an entertaining storyboard draws the audience in. Agency ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.