17 Dec 2002
| by Staff,
entertainers who have created memorable Pepsi moments over the years. Many of them have inspired me, and I ...
28 Nov 2002
| by DANIEL ROGERS
the world a Coke'.
Meanwhile, Pepsi recently announced a tie-up with Sony Music Entertainment (Marketing ...
22 Nov 2002
| by GLEN MUTEL
and Perfetti van Melle is a great opportunity to develop entertaining and effective communications on a global ...
22 Nov 2002
| by DEREK DAY, the executive creative director, Unilever Worldwide, at JWT
talking about skincare. The one who uses Pond's gets violently whisked away by a buccaneer. It entertains ...
18 Nov 2002
| by Jennifer Whitehead,
products advertised during breaks in children's programmes and entertainment shows are full of fat, salt ...
14 Nov 2002
| by DANIEL ROGERS and MARK KLEINMAN
On Tuesday Pepsi and Sony Music Entertainment announced a major partnership that will see Sony artists - such as Jennifer Lopez, Ricky Martin and Shakira - appear exclusively in Pepsi ads and promotions.
The global marketing campaign, beginning next summer in the US, will span TV, radio and retail ...
13 Nov 2002
| by Daniel Rogers, Mark Kleinman,
On Tuesday, Pepsi and Sony Music Entertainment announced a major partnership that will see Sony artists -- such as Jennifer Lopez, Ricky Martin and Shakira -- appear exclusively in Pepsi ads and promotions.
The global marketing campaign, beginning next summer in the US, will span TV, radio and retail ...
01 Nov 2002
| by HUGH BURKITT, the departing chairman of Burkitt DDB. He is a member of the Portman Group's independent complaints panel and the IPA's Watchdog Group
in the UK and continue to entertain us in all media, but there is much in the current output of UK ...
18 Oct 2002
| by JOHN TYLEE
of cinemagoers.
M B commissioned Idle Industries, a collective of creatives from the entertainment sector ...
18 Oct 2002
| by ROB GRAY
, advertising is created centrally in Italy and is designed to convey both entertainment and the fact ...