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Destiny's Child star Beyonce Knowles signs for Pepsi

entertainers who have created memorable Pepsi moments over the years. Many of them have inspired me, and I ...

COLA GIANTS' NPD FRENZY: Coca-Cola and Pepsi have taken their fight to the area of innovation, as they seek growth through spin-off products

the world a Coke'. Meanwhile, Pepsi recently announced a tie-up with Sony Music Entertainment (Marketing ...

BBH to create press and TV European ad strategy for Mentos

and Perfetti van Melle is a great opportunity to develop entertaining and effective communications on a global ...

THE FIRST 100 YEARS OF JWT & UNILEVER 1902-2002: Private View 1960s

talking about skincare. The one who uses Pond's gets violently whisked away by a buccaneer. It entertains ...

Junk food industry assured of no children's ad ban

products advertised during breaks in children's programmes and entertainment shows are full of fat, salt ...

Pepsi music stars take fight to Coke

On Tuesday Pepsi and Sony Music Entertainment announced a major partnership that will see Sony artists - such as Jennifer Lopez, Ricky Martin and Shakira - appear exclusively in Pepsi ads and promotions. The global marketing campaign, beginning next summer in the US, will span TV, radio and retail ...

Pepsi and Coke square up for musical battle

On Tuesday, Pepsi and Sony Music Entertainment announced a major partnership that will see Sony artists -- such as Jennifer Lopez, Ricky Martin and Shakira -- appear exclusively in Pepsi ads and promotions. The global marketing campaign, beginning next summer in the US, will span TV, radio and retail ...

CLOSE-UP: LIVE ISSUE - ALCOHOL ADVERTISING. Will alcohol ads count the cost of their excesses?

in the UK and continue to entertain us in all media, but there is much in the current output of UK ...

Butterkist aims to tie brand to TV viewing

of cinemagoers. M B commissioned Idle Industries, a collective of creatives from the entertainment sector ...

EUROPEAN AGENCIES: Not made in Soho

, advertising is created centrally in Italy and is designed to convey both entertainment and the fact ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.