TUI UK scoops Grand Prix at fourth Marketing Intelligence awards
30 Sep 2002 | by Staff,
Proximity London with data strategy and analysis by CACI, won the Retail the entertainment and media ...
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Generating buzz about brands
30 Sep 2002
, interest, entertain and engage consumers, or at least raise a smile. It's about appealing to emotions ... ?" campaign married contemporary culture with entertainment to generate twice as much brand awareness ... to connect, engage and entertain consumers will succeed -- this is the new currency. BlueberryFrog creates ...
STOP PRESS: ILC Entertainment appoints The Drum Consultancy
27 Sep 2002
SPORT: ILC Entertainment has appointed The Drum Consultancy to promote the launch and distribution
STOP PRESS: The Braben Company promotes Vicky Hurley
27 Sep 2002
ENTERTAINMENT: Media and entertainment specialist The Braben Company has promoted Vicky Hurley
MEDIA BRIEFS: BBC Magazines to publish one-off magazines
27 Sep 2002
next month. Editor-in-chief Jeremy Mark said the project, in conjunction with 19 Entertainment
Agencies line up for Disney Stores PR
27 Sep 2002
The company - part of global entertainment giant Walt Disney - has retained BMA Communications for the past two-and-a-half years, but a Disney spokeswoman said it was 'time for a change'. BMA worked as the UK press office for Disney Stores promoting product ranges and supporting film releases on video ...
MEDIA: Sky News moves top staff
27 Sep 2002 | by ADAM HILL
, from January. The network plans to launch several entertainment channels in 2003, including music ...
Dawn Airey to oversee five new Sky channels
27 Sep 2002 | by JEREMY LEE
to Sky One but for a different age group, and is in the early stages of planning a premium entertainment ...
MEDIA PERSPECTIVE: Capture of Airey is an ideal spur for a Murdoch Five deal
27 Sep 2002 | by CLAIRE BEALE, claire.beale@haynet.com
One and bringing three new music channels and a general entertainment channel to air. It's a ...
CLOSE-UP: CAMPAIGN SCREEN/ADVERTISING FORMATS - New ad formats show there is life beyond 30-second spots
27 Sep 2002 | by RACHEL MINTER
? Were they advertising or entertainment? Critics say it's an attempt by the advertising industry ... ads and entertainment doesn't come without risks. The PR could fail to generate mass interest ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
