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DIRECT BRIEF: Direct Mail Information Service results revealed

18 Dec 2003

spent on books and entertainment trebling in the past year. The spend on electrical goods has more than

DIRECT CHOICE: Guinness

18 Dec 2003 | by Alan Timothy, Chief executive, Rocket Science

'Guinness always does the trick' and there is a book of magic tricks to help you entertain your friends ...

Direct mail sales up 4.7% this year according to DMIS

12 Dec 2003 | by Staff,

.5bn (36%) of the total, while books bring in £4bn of sales and entertainment £0.6bn. By contrast ...

Case Study: The rise of customer magazines

02 Dec 2003

loyalty, entertaining, informing and building the company's brand image remained unchanged. Initially ...

OPINION: Marketing Society - Rise of DM bears witness to value of segmentation

27 Nov 2003 | by Jenny Biggam, director at Carat and a member of The Marketing Society

education and entertainment into the ethics of science and encouraging public discussion. The museum's new ...

Animal charity in hunt for agency after Kitcatt split

13 Nov 2003 | by Staff,

the plight of bears exploited for entertainment in countries such as Turkey and Pakistan. If you have ...

Halloween's 25 years backed with trick-or-treat email

31 Oct 2003 | by Jennifer Whitehead,

It is the first viral campaign to be undertaken by Anchor Bay Entertainment, which specialises in horror DVDs, and will direct recipients to a Halloween 25 website . The campaign was created by Egovision and will target horror film fans from Anchor Bay's email marketing list. Entrants give ...

DVD firms to use insert campaign to drive take-up

24 Oct 2003 | by Claire Billings,

VCRs to upgrade to DVD players as part of a campaign by the DVD Entertainment Group....and understand," Mike Brown, head of the DVD Entertainment Group, said. Square One has created a 12-page magazine, featuring an interview with film and entertainment critic Ross, who was selected for his ... retailers. The DVD Entertainment Group is part of the British Video Association. It is a non ...

Direct marketing spend back on track in third quarter

22 Oct 2003 | by Maja Pawinska,

and travel and entertainment sectors. Direct and internet marketing were the only sectors to buck a ...

Integrated agency Haygarth bolsters direct team

20 Oct 2003 | by Staff,

Homes joins Haygarth as senior planner and will be working on Nokia and Paramount Home Entertainment. He was previously at The Marketing Store for three years, working on a number of accounts including McDonald's, Walkers and GlaxoSmithKline. Before that, he was an account director at ZGC, where he ...

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