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DIRECT BRIEF: Direct Mail Information Service results revealed

spent on books and entertainment trebling in the past year. The spend on electrical goods has more than

Red Bull extends into fashion with annual UK show

The energy drink brand is working with entertainment and marketing group IMG on the event, and the two have appointed TBWA\London to develop an advertising campaign to build awareness and attract registrations. The first event will take place next September, culminating in an annual fashion show ...

AGENCY 2003: PR Agency of the Year - Shine Communications

and Paramount Home Entertainment, a haul worth 520,000. Paramount represents its biggest win. Shine ...

AGENCY 2003: Field Marketing Agency of the Year - RPM

its goal for the year. RPM also specialises in entertainment events, such as the Strongbow Rooms ...

AGENCY 2003: PR Agency of the Year - Best of the rest

over the year. On the entertainment front, Taylor Herring performed a miracle turning around ...

ANALYSIS: Toy market turns to education

its arrival in the UK in 2000, the toy firm, which combines education and entertainment, has sold so ...

DIRECT CHOICE: Guinness

'Guinness always does the trick' and there is a book of magic tricks to help you entertain your friends ...

AGENCY 2003: Creative Agency of the Year - Bartle Bogle Hegarty

advertising. Not only were its ads clever, entertaining and salient, they really helped its clients sell stuff ...

Red Bull extends into fashion with annual UK show

The energy drink brand is working with entertainment and marketing group IMG on the event, and the two have appointed TBWA\London to develop an advertising campaign to build awareness and attract registrations. The first event will take place next September, culminating in an annual fashion show ...

MARKET RESEARCH: Living their lives

the reality TV of marketing information - entertaining, easy and quick, but superficial. I am always ...

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