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Direct mail sales up 4.7% this year according to DMIS

.5bn (36%) of the total, while books bring in £4bn of sales and entertainment £0.6bn. By contrast ...

PRIVATE VIEW: Rooney Carruthers, a founder partner at Vallance Carruthers Coleman Priest

. On board, the stewardesses are pleasant on the eye, I always have a massage and in-flight entertainment ...

DIRECT BRIEF: Beiersdorf launches viral campaign

with a variety of moves to impress a girl. Winners have the chance to win a Denon home entertainment

PRIVATE VIEW: Trevor Beattie is the chairman and creative director of TBWA\London

in an honest, unpretentious and entertaining way Agency: Lowe Writer: Jez Willy Art director: Alan Davis ...

Jordan F1 to choose new driver in reality TV show

will be the biggest prize in TV history and will fuse the worlds of sport and entertainment," said Slater. She added ...

THE AD OF THE FILM: When ads borrow from art, the only stipulation is that the result works as commercial speech. Matthew Cowen reports

on how to take something that's there to entertain and make it into something that sells. But it's all ... . More generally, though, the mechanism of viral campaigns has raised the value of entertaining, credible ... credible, entertaining films that were never intended to sell anything in the first place? The first ...

Fuller signed up to create global Beckham brand

Fuller, who runs the management group 19 Entertainment, has been tasked with relaunching Victoria Beckham's ailing music career, as well as creating a global branding strategy for Victoria and her husband ... . Fuller's company 19 Entertainment is reported to be in talks with the sports management company SFX ...

Imperial Leather picks Stream for TV content work

The appointment commits the brand to a long-term strategy to develop advertiser-funded programming and community events in a ground-breaking decision for an FMCG brand that looks beyond conventional advertising and sponsorship. It has briefed the agency to devise content around the concept of 'fun and entertaining moments ...

PRIVATE VIEW: Steve Henry, the creative director of HHCL/Red Cell

at best, Mother keeps knocking out genuinely entertaining ads. This (frankly hilarious) ad is based ... it is to entertain viewers. Because, if we don't, not to put too fine a point on it, we're fucked. Now, I believe ...

Profile: Eugen Beer, Kaizo - Beer vision to boost Kaizo's PR creativity

alongside Mark Borkowski and Neil Redding, both of whom today run their own PR agencies in the entertainment ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.