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Red Bull extends into fashion with annual UK show

The energy drink brand is working with entertainment and marketing group IMG on the event, and the two have appointed TBWA\London to develop an advertising campaign to build awareness and attract registrations. The first event will take place next September, culminating in an annual fashion show ...

Direct mail sales up 4.7% this year according to DMIS

.5bn (36%) of the total, while books bring in £4bn of sales and entertainment £0.6bn. By contrast ...

BMP DDB VW work triumphs at Campaign Poster Awards

or rail advertising and best media or entertainment poster. Rainey Kelly Campbell Roalfe/Y&R's campaign ...

PRIVATE VIEW: Paul Briginshaw, Miles Calcraft Briginshaw Duffy

Client: David Pullan, director of marketing Brief: Launch the new eight-part entertainment series ...

PRIVATE VIEW: Steve Henry, the creative director at HHCL/Red Cell

I'd do it, because the brief is one of the oldest in history, but it's well-branded entertainment ...

PRIVATE VIEW: Tony Granger is the executive creative director at Saatchi & Saatchi

the consumers lounge every night, we have the obligation to entertain them? These do that beautifully. What ...

Scandinavia heads Cyber Lions awards with two Grand Prix

The Swedish Forsman Bodenfors won the Grand Prix in the integrated interactive category with a campaign for Volvo. Nike picked up a Grand Prix in the sport, entertainment and leisure sector for work by Framfab Denmark. This is the fourth consecutive year that Nike has landed a Grand Prix. Juror Mark ...

PJ Smoothies to sponsor Electric Cake's Eatmail.tv

deal that will see the smoothie brand target opinion formers in fashion, design, music, entertainment...Sponsorship will appear on the Eatmail.tv site, an online members club for opinion formers with membership by application only, and the site has links to entertaining clips and news. PJ Smoothies will be promoted via a fruit-machine game on the site, and users have the chance to win prizes. The promotion ...

PRIVATE VIEW: Steve Henry, the creative director of HHCL/Red Cell

at best, Mother keeps knocking out genuinely entertaining ads. This (frankly hilarious) ad is based ... it is to entertain viewers. Because, if we don't, not to put too fine a point on it, we're fucked. Now, I believe ...

In Style gets boost with senior editorial appointments

was entertainment editor. She has also worked on Elle Girl, Glamour, Heat and Minx, as well as freelancing for The Observer Magazine and Elle. Nicola Elliot, currently deputy entertainment editor on Conde Nast's Glamour, joins on March 10 as entertainment editor. She will be tasked with securing In Style's celebrity ...

 

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