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Study finds streamed web ads as effective as television

The study was carried out on behalf of Pfizer Healthcare, from advertising it ran on MSN Video. The ads, promoting Pfizer Consumer Healthcare products, ran during news, sports and entertainment programming on MSN Video. Research, carried out by Millward Brown, found that the ads streamed on the net ...

Metro targets young women with weekly spin-off title

The unnamed title is due to launch in January on Mondays under the Metro brand, with an initial print run of 50,000. It is designed to appeal to young women in the capital who primarily work in PA, secretarial and administrative work. It will feature a mix of fashion, entertainment and job features ...

Future branches out with HairStyle & Beauty magazine

with HairStyle & Beauty in the newly formed Future Entertainment division. Robert Price, the managing director ...

Editorial director Butt steps down from Highbury House

LONDON - Damien Butt is stepping down from his role as editorial director of Highbury Entertainment

Haymarket launches RSVP creative events magazine

Content will include information on booking venues, sourcing suppliers, seeking innovative ideas and advice, as well as coverage of a range of corporate entertaining and special events such as product launch parties, corporate and public award ceremonies, film premieres, brand experiences and high ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.