to remove filtersLynx to stage televised music and dating event
24 Nov 2004 | by Mark Sweney,
across Europe by Sanctuary Visual Entertainment, making it Lynx's biggest branded entertainment event ...
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The Work: New Campaigns - UK
10 Dec 2004
Client: Mary Tristram, UK marketing manager, Sony Computer Entertainment Europe Brief: Promote Sony ...
Fairy backs national charity walks event
24 Nov 2004 | by Ben Bold
and will be entertained throughout the walks. P G hopes the campaign will create an association between Christmas ...
Mums targeted in Fairy's Dishes for Wishes appeal
23 Nov 2004 | by Joe Lepper,
: "This is an engaging and entertaining way to get consumers active during the festive season. The idea ...
Special Report: Pan-Asian Media - The rise of branded content
19 Nov 2004 | by Lucy Aitken
February 2005, Star's new entertainment channel, Star One, will broadcast Fashion House, a reality show ... . According to FBC, the branded entertainment company behind the show, the house will be located close ... . India is one of the main markets in Asia where branded entertainment is beginning to gather momentum ...
Opinion: Perspective - Unilever decision sounds a wake-up call for IPG
12 Nov 2004 | by Claire Beale, claire.beale@haynet.com
into the finished ad. In the name of cheap entertainment the Derren Brown show actually unearthed some interesting ...
IPA Effectiveness Awards 2004: Silver Award - Best Media - Sponsored by Channel 4
05 Nov 2004
to the entertainment industry for inspiration. Make Luv was made available to key opinion formers in bars and clubs ... learning on communication as brand entertainment. ...
Close-Up: IPA Awards - IPA winners show multimedia approach pays
05 Nov 2004 | by Claire Billings
into the realms of brand entertainment. The awards not only demonstrated strategic prowess, however. Many ...
Marketing Communications: Emotional connection
22 Oct 2004
-car entertainment firm Blaupunkt has moved away from emphasising its products' technical excellence and begun ...
Opinion: Newland on ... Ariel
01 Oct 2004 | by Francesca Newland, francesca.newland@haynet.com
crap on your clean laundry. Its ads might not be the most entertaining films, but they're about stuff ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
