LONDON - Television ratings company Nielsen Entertainment and ad tracking firm Massive have...advertising mechanism". Michael Dowling, general manager of Nielsen Interactive Entertainment, said: "There ...
LONDON - Nielsen Entertainment and Activision Games have launched a test to measure how consumers...-game advertising. Our partnership with Nielsen Entertainment is aimed at taking video games to a new level as a mainstream advertising." Michael Dowling, general manager of Nielsen Interactive Entertainment, said: "The ...
Joshua won the business after going up against EHS Brann and Carlson, as the experience gift company opts for a more response-driven marketing strategy. Red Letter Days sells entertainment packages as diverse as motor racing days, balloon trips and spa days for the gifts and corporate markets ...
Price is currently publishing director of the entertainment and games divisions and has been ... division and publishing director of the entertainment division. Prior to Future, Price was head of marketing for Pearson New Entertainment Video. He takes over from Morrsion who left in December ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters