to remove filtersNike and NBA expand marketing as Sky signs UK deal
11 Nov 2004 | by Sam Matthews,
NBA affiliated programming. Heidi Ueberroth, executive vice-president of NBA Entertainment, said ...
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Puma attacked over use of baby chimp in TV commercial
21 Dec 2004 | by Sam Matthews,
's entertainment. "Performing chimps are frequently abused during training and typically only 'work' until ...
Sector Insight: Shoes - Step change
08 Sep 2004
that shoe shopping can be impulsive entertainment, rather than a once-a-season activity. Thanks ...
Private View: Al Young, the creative director at FCB London
20 Aug 2004
-picking. Sometimes, informing matters more than entertaining; I learnt that years ago working on the COI ...
Media: Strategy of the week - Diesel's daydreams invite customer interactivity
06 Aug 2004
The new ad campaign gives its audience entertainment online, Kate Nicholson says. "For successful..., Diesel's communication goes beyond being a one-way message, becoming instead a complex and entertaining ...
Private View: Steve Henry, the executive creative director at HHCL/Red Cell
11 Jun 2004
is quite prepared to settle for something we call "well-branded entertainment". And, while well-branded is better than poorly branded and entertainment is better than patronising crap, it misses something ... 's just entertain people. And it works, up to a point - although you're only as successful as your last ...
The Pick of the Pencils
28 May 2004 | by Dick Powell, the president elect of D&AD and a founder of Seymour Powell
and entertains. Adidas, The Quarry - "Kicking it" takes us away from the usual self-congratulatory celebrity ...
Global Advertising: Clients talk global
28 May 2004
to be entertaining, to a degree. In other countries, they expect advertising to be informational. The second thing ...
Levi's launches second year of digital arts award
26 Apr 2004 | by Jules Grant,
The award offers students the chance to interpret a real-life brief and to show off their emerging talents. This year's brief is focused on Levi's 501 jeans. Students across Europe have been invited to create an entertaining piece of content for the Levi's Europe website, which communicates the "anti ...
Close-Up: Live Issue - Why the bad-taste viral is not always good for brand image
16 Apr 2004 | by Rachel Gardner
is entertainment that people will talk about. You need to be careful that the content sits comfortably ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
