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Sky launches rebranding campaign

The campaign is designed to ‘reintroduce’ Sky to non-subscribers as an entertainment company rather than a technology specialist or simply a satellite provider. The rebranding or ‘brand ... : “With this campaign Sky begins the steady transformation from utility to entertainment company ...

Celebrity Big Brother tries to sign Libertines' Doherty

entertaining the nation with his humorous escape bids. The second series also fared well, with former Take ...

Sony digital chief Cartwright leaves to form own start-up

Cartwright, head of e-media at Sony, has been at the music giant since 1997 where he has overseen the development of its digital strategy, from internet sites through to digital music downloads. His new company Million Media will concentrate on the supply of digital content, mostly entertainment focused ...

Favourite brands: Brands we love, brands we hate

, but we wanted to engage and entertain in a way that banking brands had never done. Our research shows ...

BBC's head of drama Young quits to join Fuller's 19 TV

Entertainment, the company behind ITV's 'Pop Idol' and ABC's 'American Juniors'....', was leaving the show after three years. It will not be the first time Fuller's 19 Entertainment has poached a terrestrial head. Nigel Lythgoe, the former head of entertainment at LWT, left the network to work ...

Media news brief: Intent Media to launch Mobile Entertainment

Intent Media is launching Mobile Entertainment, a monthly controlled-circulation title aimed

Media choice: The X Factor

of contenders over the age of 30 and even OAPs, makes it more entertaining than Pop Idol. Some contestants

Careers: Brand manager of the week - Jo Henderson, Marketing manager, Lux

corporate entertainment was still alive and well. What's your greatest luxury in life? Fine food and wine ...

BBC to publish Witch magazine for Disney

Witch, which is published in 68 countries globally, will be produced by BBC Worldwide in early 2005 and will join the BBC’s existing franchise deals with the US entertainment giant. The news comes amid increasing speculation about the long-term future of the BBC’s commercial arm, which produces ...

Downloads change music's appeal

be an entertainment title rather than a tech magazine, hardware and services reviews will be important for satisfying ... to create sales,' says Morrish, who was formerly V-P of comms at Sony Music Entertainment. He adds ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.