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Visit Scotland sets sights on brand partners

21 Dec 2005 | by Nicola Clark

Partnership marketing specialist Cocktail is leading the activity, eyeing tie-ups with retail, online and entertainment partners. The agency will use the partnerships to promote the tourism body's 'Live It. Visit Scotland' strapline. It will also aim to generate awareness of Visit Scotland ...

Editorial: Life, not just Christmas

21 Dec 2005 | by Craig Smith, editor

position in entertainment and communications. The company has also made clear its financial determination ...

Brand Health Check: Nintendo

21 Dec 2005

to family entertainment in the living room by introducing software such as EyeToy. My children both ...

Ofcom supports product placement proposals

19 Dec 2005 | by by Sam Matthews

between entertainment and advertising. Product placement is believed by many to have its roots in Ian ...

Sky meets year-end deadline to hit 8m subscriber figure

19 Dec 2005 | by by Sam Matthews

and we are especially well placed to broaden Sky's appeal as entertainment and communications come ...

Immedia Broadcasting launches in-store radio station for Ikea

16 Dec 2005 | by by Julia Pearlman

The station has been produced exclusively for the Swedish store and will launch in January in nine of its 14 UK stores, following a successful trial over the last few months. Ikea Live has been designed to motivate and entertain staff and customers with entertainment and information regarding Ikea ...

O'Grady set to move to primetime for ITV 'gong show' programme

15 Dec 2005 | by by Joe Lepper

best comedy entertainment personality, beating Jonathan Ross and Ant and Dec. In his acceptance ...

ITV to increase audience participation

15 Dec 2005 | by Ian Quinn

formats that are entertaining and high quality but also appeal to our mass-market ITV audiences. ITV ...

Nabs' Big Bash places up for grabs for fundraising event

15 Dec 2005 | by by Julia Pearlman

The charity is holding the event on February 8 at the London Hilton to raise money, with almost 50% of its annual income coming from media donations, table sales, sponsorship and auctions. The event will involve entertainment from various acts and celebrities, yet to be revealed, with previous names having ...

Careers: Brand manager of the week - Katy Sorkin Brand manager, Hit Entertainment

14 Dec 2005

If you weren't a brand manager, what would you be? A food critic - getting paid to eat, what a life!

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