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Go multichannel for merry Christmas

entertainment, through a range of CDs, DVDs, contact lenses, flowers and travel, via a deal with Wefly ...

Direct mail: Less means more for direct mailers

of conversion, CACI's Weir believes that some sectors in particular, such as entertainment and media, may ... .8 Entertain- ment/media 132,134,767 199,493,445 18.2 81.8 14.1 2.3 Travel/ transport ...

The Direct Approach: Rite of Passage

, be relevant to me and entertain me when and how I choose. There are five ways direct marketers can address ... will see that the boundary between entertainment and advertising has become so blurred it may no longer ... to be more entertaining. Games are the most obvious example of this, but braver brands such as Nike ...

The Direct Approach: A step ahead

. According to PricewaterhouseCoopers' 2005 Global Entertainment and Media Outlook report, $32 billion ...

Digital vs Direct

the three digital basics: the line between entertainment and infor-mation is blurring, the relationship ...

The Direct Approach: How to score a direct hit

and to entertain rather than harangue them is more important than ever. Thankfully, the DM industry, at least ...

ScreenSelect appoints Brand Response for third-party and ads task

and newsletters. ScreenSelect will predominantly target advertisers in the film and entertainment market ... home entertainment and digital content services for members. If you have an opinion on this or any ...

New loyalty scheme accesses high earners through employers

with a variety of offers on premium brands in the food and wine, entertainment, travel, and fashion ...

TRG offers Ticketmaster regular concert-goer data

LONDON - The UK's largest entertainment ticketing agency Ticketmaster has updated its commercial

JJB Sports appoints Zendor for complete online shopping task

Learning Centre, and Sony Computer Entertainment UK. If you have an opinion on this or any other issue ...

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